Assistant Brand Manager
Come join the Tillamook Team where our philosophy is "Do Right By Every Bite."As an independent farmer-owned cooperative, we have been guided by good, honest values since 1909. We believe in putting quality over profit, natural over artificial, and that hard work can never be outsmarted. We're taking a stand for real food, because everyone deserves better.
We invite members of all diverse communities to join our workforce. At Tillamook, we believe that inclusion and diversity are central to our cultural strategy. In order to achieve our growth ambition and compete and win in the marketplace, we believe we make better decisions and build stronger teams when we invite and rely on diverse perspectives, thoughts, backgrounds and cultures into our work and to fuel our innovation and growth. To us this means creating a climate of inclusion where all employees feel valued and a sense of belonging. We believe this will make us a better consumer brand and employer.
About you:
What does real food mean to you? Is your favorite dish a cheesy casserole? Perhaps a decadent and indulgent ice cream? Either way, your identification with food is important to us. People who fit well here at Tillamook have a commitment to quality in everything they do. Our team members understand our vision, contribute to our mission, thrive on innovative thinking, hard work and good, honest values.
About us:
Our team members understand our vision, contribute to our mission, thrive on innovative thinking, hard work and good, honest values. We live by these shared values: We are Good Stewards, We believe in Uncompromising Quality, We work as One Team, We Play to Win, and We Genuinely Care for each other.
What you will do:
The Assistant Brand Manager (ABM) supports the Brand Manager by helping define and execute the assigned category strategy that drives growth for Tillamook. The ABM assists in leading consumer inspired product development projects and enabling the sales organization to successfully sell those initiatives. The ABM is the insights expert on their assigned category segment, analyzing consumer data and insights to make business recommendations, and regularly report out on those insights and data trends.
The ABM is a results-oriented, cross functional leader with excellent communication skills to drive alignment of category initiatives to drive growth for the organization.
Here's a day in the life:
Assists the Brand Manager by helping define the assigned category strategy and executing the objectives to drive new products and categories to market.
Assists the Brand Manager to identify, define and execute category positioning, product offerings, merchandising recommendations, pricing approach, packaging improvements and new platform development.
Develops and presents briefs for new products and packages.
Provides inputs and recommendations for strategic planning for the annual operating plan and long-range plan.
Assists in developing tools, resources and training programs that empower the sales team to effectively communicate the value proposition of new products, innovation, or strategies.
Collaborates with Consumer & Market Insights team to conduct thorough market analysis and consumer research to identify trends, preferences and opportunities for growth
Utilizes consumer insights to inform product development and strategic planning, ensuring alignment with consumer needs and pain points.
Analyze competitor & category dynamics to inform business decisions and provide recommendations to the Category Manager and broader leadership team. Complete monthly reporting including sales and consumer data analysis, trend research, competitive profiling, distribution gap analysis and more.
Develops and presents briefs for execution of packaging design and demand creation activities.
Collaborates with various departments such as R&D, marketing, supply chain, and sales to ensure seamless execution of category initiatives and innovation projects.
Lead product development projects, from conception to implementation, often in collaboration with a project manager, ensuring timelines, budgets and objectives are met.
Know your category/segment P&L, and work with cross-functional partners to set product pricing, margins, and effectively manage variances to profit.
Utilize MS Office applications, especially Excel, Outlook, and PowerPoint
Knowledge, Skills, and Abilities:
3+ years of relevant experience
Strong understanding of financials and P&L Management
Experience with product launches
Experience in product improvement projects
Experience in developing professional presentations
Understanding of consumer research types and how it augments category narratives
Hands on experience in analyzing and deriving insights from scan and panel data (such as IRI, Nielsen)
Physical Requirements:
Sitting
Vision for machine or computer operations
Hearing
Industry leading benefit and reward programs:
We offer outstanding benefits to our employees. For more information, please visit the careers page: www.tillamook.com/careers.
We are committed to creating a diverse culture and inclusive conditions where all employees are heard, valued and feel a sense of belonging. We rely on different perspectives, thoughts, backgrounds and cultures to inform our work, to help us be better as a brand and as an employer and to fuel our success. Weare seeking talent from a wide range of diversity, perspectives and backgrounds to joinour exceptional organization and help us build our future.
Tillamook County Creamery Association (TCCA) is a Drug-Free Workplace.EEO/AA
Employment Type: FT =/>30hrs/wk