Paid Social Specialist

Robert Half's client is a leading advertising agency specializing in digital marketing solutions. They are committed to delivering innovative strategies and creative campaigns that drive results for their clients across various industries. As a dynamic and fast-paced agency, they thrive on pushing the boundaries of traditional advertising to deliver impactful experiences in the digital landscape.

Position Overview:

We are seeking a talented Paid Social Specialist to join their team and contribute to the success of our clients' digital marketing campaigns. The ideal candidate will have a minimum of 3 years of hands-on experience in managing Paid Social media campaigns across multiple platforms, including but not limited to Facebook, Instagram, TikTok, Twitter, LinkedIn, and Snapchat. This individual should possess a deep understanding of social media advertising best practices, audience targeting, ad creative optimization, and campaign analysis.

Responsibilities:

• Develop and execute Paid Social media strategies that align with clients' marketing objectives and target audience demographics.
• Create and optimize Paid Social media campaigns across various platforms, including campaign setup, audience targeting, ad creative development, and budget management.
• Conduct thorough audience research and segmentation to identify key demographics, interests, and behaviors for targeting purposes.
• Collaborate with internal teams, including account managers, creative directors, and analytics specialists, to ensure seamless execution and integration of Paid Social media campaigns with overall marketing strategies.
• Monitor campaign performance on a daily basis, analyze key metrics, and provide actionable insights and recommendations for optimization to maximize ROI.
• Stay updated on the latest trends, tools, and best practices in Paid Social media advertising, and proactively identify opportunities for innovation and improvement.
• Prepare regular performance reports and presentations for clients, highlighting campaign results, key findings, and future recommendations.

• Bachelor's degree in Marketing, Advertising, Communications, or a related field.
• Minimum of 3 years of experience in managing Paid Social media campaigns, preferably within an advertising agency or digital marketing environment.
• Proficiency in using social media advertising platforms, such as Facebook Ads Manager, Twitter Ads, LinkedIn Ads, Snapchat Ads, etc.
• Strong analytical skills and experience with data analysis tools, such as Google Analytics, Adobe Analytics, or similar platforms.
• Excellent written and verbal communication skills, with the ability to convey complex ideas and insights in a clear and concise manner.
• Detail-oriented with strong organizational and multitasking abilities, capable of managing multiple projects and deadlines simultaneously.
• Creative thinker with a passion for digital marketing and a willingness to experiment with new ideas and strategies.
• Google Ads and/or Facebook Blueprint certifications are a plus.