Social Media Specialist

As part of the Marketing and Communications team, the Social Media Specialist is a visual storyteller with a creative mind.

The Specialist has lead responsibility for the conception, development, and production of video, photo and other digital content for distribution on all Social Media platforms, including TikTok, Instagram, YouTube, Facebook and Linkedin. This position leads Social Media strategy and execution across all major Social Media channels and develops and implements organic and paid Social Media campaigns to increase brand awareness, drive traffic, generate leads, and engage with our audiences.  

This position also has responsibility for collecting, analyzing, and reporting Social Media metrics and making data-informed decisions to improve Social Media performance.

* Social Media Strategy and Coordination
* Social Media Content Creation
* Social Media Analytics and Reporting
* Other duties as assigned to ensure the smooth functioning of the department and maintain the reputation of Ridgewater College.

Qualifications
Minimum Qualifications
Associate degree in communications, marketing, digital marketing, multi-media design, or other related field
Two years' experience creating and managing Social Media content to build audiences and engage with the public
Experience shooting photos and recording/editing video for use on Social Media platforms
Experience writing copy for social and digital media platforms for a diverse range of audiences
Excellent written and verbal communication skills

Preferred Qualifications
Bachelor's degree in communications, marketing, digital marketing, multi-media design, or other related field
Creative thinker with a passion for storytelling and content creation
Experience with analytics, planning, forecasting, and reporting
Knowledge of best practices in Social Media, content strategy, accessibility and familiarity with current Social Media trends and tools

.Comprehensive Benefits 
Our benefits aim to balance four key elements that make life and work meaningful: health and wellness, financial well-being, professional development, and work/life harmony. As an employee, your benefits may include: 

Public pension plan 
Training and professional development 
Paid vacation and sick leave 
11 paid holidays each year 
Paid parental leave 
Low-cost medical and dental coverage 
Prescription drug coverage 
Vision coverage 
Wellness programs and resources 
Employer paid life insurance 
Short-term and long-term disability 
Health care spending and savings accounts 
Dependent care spending account 
Tax-deferred compensation 
Employee Assistance Program (EAP) 
Tuition reimbursement 
Federal Public Service Student Loan Forgiveness Program 

Click "apply" to apply online

If you have questions about applying for jobs, contact the job information line at 651-259-3637 or email careers@state.mn.us. For additional information about the application process, go to http://www.mn.gov/careers.

If you have questions about the position, contact Mandi Lighthizer-Schmidt at 320-222-6090 or by email at mandi.lighthizer-schmidt@ridgewater.edu.

AN EQUAL OPPORTUNITY EMPLOYER