Paid Search (PPC) Specialist

DoctorLogic is looking for a talented Paid Search Coordinator to help manage a growing portfolio of customers looking to expand their reach online. 

The DoctorLogic Website Marketing Platform has helped thousands of doctors grow their practice while increasing new patients and outperforming their competition.  This is a well-funded company with an industry-shaping platform started by proven entrepreneurs with a successful track record for this type of application. 

If you want to love what you do, who you do it with, and be proud of the products you support, DoctorLogic is the right fit for you!

As a Paid Search Specialist at DoctorLogic, you will play a critical role in implementing, managing, and optimizing a large number of Google Ads campaigns. You’ll be responsible for bringing success to a wide variety of healthcare businesses, from strategy, execution, & long-term management of campaigns by continuously monitoring changes in ad trends and internal analytics to optimize ad spend. In this role, you will scale with client needs, working in tandem with existing marketing efforts, and fostering relationships along the way. The ideal candidate will be a self-motivated individual with strong communication skills and an understanding of how paid channels benefit the overall success of digital marketing campaigns.

What Will You Be Doing?

• Manage high-volume Paid Search campaigns for multiple clients.
• Maintain targeted campaign budgets, develop strong internal and external relationships, and control campaign risks.
• Engage in all facets of clients’ SEM campaigns, including initial planning, implementation, monitoring, optimization, analysis, and reporting.
• Collaborate with the client services team to integrate Paid Search into overarching recommendations.
• Execute campaign launches: keyword and ad copy creation, analytics, and tracking implementation.
• Daily campaign management: Monitoring campaign performance against client goals, including but not limited to search terms reports, negative keyword lists, keyword quality score audits (landing page experience, ad copy relevancy, estimated CTR).
• Budget management: manage pacing, daily budgets as well as overall platform allocations.
• Bid management: implement bid strategies and optimization efforts at the campaign, ad group, and keyword levels.
• Identify and recommend opportunities in related channels & advertising platforms (Facebook, Instagram, YouTube)
• Develop campaign copy/creative, text-based titles and descriptions; establish keyword creations and mapping to campaign goals.
• Must be able to minimize CPC by increasing quality index.
• Generate performance reports and conduct campaign audits (Knowledge of Google Analytics and Google Data Studios is beneficial)
• Analyze data to develop actionable insights that can be measured and reported.
• Develop performance metrics to provide recommendations, continually revise campaign strategy, and offer proactive budget recommendations to prospective and existing customers.
• Ensure that SEM campaigns satisfy clients’ goals. Strong time management and project management skills with attention to detail and focus on the quality of results.
• Stay abreast of SEM industry trends and platform updates.
• Ability to learn new technologies quickly and understand how to automate certain processes related to campaign management.

What Will You Bring To The Team?

• 3-5 plus years of related experience managing high volume Paid Search campaigns
• Knowledge of Google Ads and Google Analytics
• Proficiency with gaining actionable insights from analytics tools
• Knowledge of tagging (GTM) is helpful but not required
• Experience working with Google Ads Editor
• Experience collaborating between channels (Social, Display, SEO, etc.)
• Agency or advertiser-side experience a plus
• Google Ads Certifications required
• Must be a self-starter
• Strong verbal and written communications skills

What’s in It for You?

• This is your chance to work inside a team that is competitive but still collaborative and thrives on revolutionizing the medical marketing space. We love being creatively strategic together.
• An opportunity to get in on the ground floor of our growing company and work alongside an incredible team of smart and supportive people.
• The opportunity to work with support, product, and development teams to directly impact the quality of our platform and our customer's performance.
• The chance to work with fascinating customers, whether it’s a plastic surgeon in Beverly Hills or the VP of a healthcare system looking to acquire new patients in a competitive market. You will actively help contribute to their growth and expand their reach to millions of patients.

Our compensation is generous, and we are transparent about how you can succeed here. When the business grows, we want you to be rewarded right alongside the company. Competitive salary, health, dental and vision insurance.

Why build your career with DoctorLogic?

We believe you have a right to know what’s expected of you. There should be no gray lines. We believe in allowing our team members the flexibility to work from the place they are most comfortable and productive at. We provide you with the tools and equipment you need to work at what you do best every day. We believe that your family and personal life are crucial to our success. We care about co-workers and their families. We believe in creating products that delight our customers. Your opinion counts. We want YOU to succeed because we all benefit when that happens.

About Us

The DoctorLogic Patient Acquisition Platform has helped thousands of healthcare providers increase their new patient volume and grow their practice. Our all-in-one, best-in-class Platform for the healthcare industry is respected as the top-performing platform for practice growth while saving our doctors both time & money.

This is a remote position. 

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