Manager, Global Campaigns & Social Media

Company Description
McDonald's is proud to be one of the most recognized brands in the world, with restaurants in over 100 countries that serve 70 million customers daily. As the global leader in the food service industry, our legacy of innovation and hard work continues to drive us.
From drive thru updates to delivery to mobile order and pay, we are innovating quickly and growing. Joining McDonald's means thinking big and preparing for a career that can have influence around the world.
At McDonald's, we see every day as a chance to create positive impact. We lead through our values centered on inclusivity, service, integrity, community and family. From support of Ronald McDonald House Charities to our Youth Opportunity project and sustainability initiatives, our values keep us dedicated to using our scale for good: good for our customers, people, industry and planet. We also offer outstanding benefits including a sabbatical program, tuition assistance and flexible work arrangements.
We are an equal opportunity employer committed to the diversity of our crew members, staff, operators, and suppliers. We promote an inclusive work environment that creates feel-good moments for everyone. We are interested in people who enhance our company culture: Does this role interest you? We encourage you to apply even if you don't meet every single requirement!
Job Description

• You are responsible for driving McDonald's role in culture globally, by creating outstanding Global Campaigns and social activations that create lasting connections with our consumers around the globe.
• We believe that social-first thinking and tonality is critical to the success of connecting with consumers. Hence, we're looking for someone that knows social, gets the modern customer, not only how they consume social content and experiences, but also knows what's important to them and why. The perfect candidate is familiar with these nuances and can translate that knowledge into fresh thinking that elevates our strategy, pushing the brand towards groundbreaking, culturally inspired ideas.
• For every project, you will serve as a creative catalyst for strategies and tactics that inspire brand love and elevate the role of McDonald's in culture globally, and partner with creative and social agency teams to develop breakthrough, best-in-class creative ideas.
• You will also collaborate with the global McDonald's markets, and cross-functional partners across Brand, Communications, Digital, Media, Supply Chain, Operations and Consumer Insights to align tactics to program and business goals.
• You will lead the strategy and ongoing measurement and evaluation to apply learnings to future initiatives.

Key Responsibilities

• You will oversee the strategy and creative for McDonald's Global Campaigns. Craft strategies and content worth being talked about in the group chat, studied in the classrooms, copied by the industry, and ultimately driving the business.
• Your main responsibilities will be:
  • To define the right strategy and creative angle to support
    • Our Global Campaigns
    • Our partnerships and activations across all aspects of culture (i.e., sports, entertainment, fashion, gaming, and pop culture industries)

Qualifications

• Bachelor's degree in related field required (Marketing, Communications, Business)
• 5+ years of experience and subject matter expert
• 2+ years of experience leading high performing cross-functional teams, projects, programs, either internally or through agency partners
• Experience in international / global marketing is a plus.
• Experience working on content development for big brand campaigns is a plus.
• Creative content strategy experience
• Experience working in a fast-paced, real-time Social Media environment.
• Experienced leading and/or working on campaigns.
• Paid & Earned media experience.
• Strong written and verbal skills

The mindset we are looking for

• Global mentality - working within and contributing to a globally understood picture of priorities and keeping global audiences and impacts for the business and external environment front of mind.
• Comfortable with concepts and complexity; able to think independently; enjoys crafting and mobilizing strategy, solving brand and business opportunities/challenges.
• Excited by break-through creativity. Experience as a thought partner to cross-functional, global teams; comfort collaborating with senior counterparts (strong written and verbal communication including presentation and storytelling skills)
• Ability to Influence, both externally and internally, through verbal and written communications
• Success working in a fast-paced environment, with willingness to be agile to continuous prioritization and the evolving customer.
• Passion for the McDonald's customer and their unique, individual needs

Additional Information
McDonald's is committed to providing qualified individuals with disabilities reasonable accommodations to perform the essential functions of their jobs. Additionally, if you (or another applicant of whom you are aware) require assistance accessing or reading this job posting or otherwise seek assistance in the application process, please contact recruiting.supportteam@us.mcd.com
McDonald's provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to sex, sex stereotyping, pregnancy (including pregnancy, childbirth, and medical conditions related to pregnancy, childbirth, or breastfeeding), race, color, religion, ancestry or national origin, age, disability status, medical condition, marital status, sexual orientation, gender, gender identity, gender expression, transgender status, protected military or veteran status, citizenship status, genetic information, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
Nothing in this job posting or description should be construed as an offer or guarantee of employment.