Omnichannel Marketing Manager

Omnichannel Marketing Manager

req37583

Employment Type: Regular

Location: HORSHAM,PA

Have you ever enjoyed Arnold®, Brownberry® or Oroweat® bread? A Thomas'® English muffin or bagel? Or perhaps snacked on a Sara Lee®, Entenmann's® or Marinela® cake or donut? If the answer is yes, then you know Bimbo Bakeries USA!
More than 20,000 associates in bakeries, sales centers, offices and on sales routes work to ensure our consumers have the freshest products at every meal. In addition to competitive pay and benefits, we provide a safe and inclusive work environment that appreciates diversity, promotes development and allows our associates to be their authentic selves.

Omnichannel marketing is an integral component of our integrated marketing approach, driving category, brand and share growth along the path to purchase.

The Omni-Channel Marketing Manager has a deep understanding of the conversion and purchase phase of the customer journey. This position is responsible for delivering on core business objectives and bringing our brand strategy to life through key path-to-purchase activations and omnichannel recommendations to solve high impact business problems.

This associate will be responsible for creating best-in-class, shopper-centric activations grounded in consumer, shopper and retail insights and presenting them to buyers, shopper Marketing Managers and internal account executives. To be successful in this role you will need to collaborate cross functionally with brand, sales, Media, demand planning, trade, Customer teams, Finance, Ecommerce and the Omni agencies.

Key Job Responsibilities #LI-SO1

• Embody the shopper mindset keeping it at the center of all actions to ensure we are spending dollars effectively
• Partner with brand and customer teams to develop comprehensive Omni Marketing integrated plans that drive traffic, increase household penetration, basket size and conversion to ultimately drive brand equity and category growth.
  
• Develop and lead strategic and creative execution of Omnichannel programs for our key brands from inception to implementation.
• Create omni briefs for working with internal and external partners and agencies to drive marketing activity on the path to purchase.
• Define key Omni KPIS. Monitor and analyze program performance metrics and effectively communicate key findings of programs to sales and other cross-functional teams. This includes proactively addressing gaps and turning analysis into action to help grow the business.
• Manage and develop integrated program timelines, monitoring agency and internal deliverables.

Experience Required

• Undergraduate degree in Marketing, Business or Economics, MBA a strong plus.
• 5-7 years of marketing experience.
• Experience in CPG and/or Retailer

Key Behavioral Competencies

• Strong oral and written communication skills, including reporting and presentation skills.
• Excellent organization and project management skills
• Ability to work autonomously with minimal direction
• Strong at forging internal/external relationships and commanding trust/respect of others
• Proven track record to coordinate a strategic vision and a team of individuals in a fast-paced, results driven environment.
• Collaborative: The candidate would seamlessly with multiple stakeholders internally, cross-functionally and externally.
• Agile: This candidate would be agile in a rapidly evolving and complex space, always looking to find a solution to drive value for the shopper, customer and BBU.

The physical and mental demands described in each job posting are representative of those that must be met by an associate to successfully perform the essential functions of each job. Reasonable accommodations may be requested to enable qualified individuals with disabilities to perform the essential functions of each job.

Bimbo Bakeries USA is an equal opportunity employer with a policy that provides equal employment opportunity for applicants and employees regardless of race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, any other classification protected by law.