Motorsports Marketing Manager, Nascar/Nhra/Fd/Woo

We are the movers of the world and the makers of the future. We get up every day, roll up our sleeves and build a better world - together. At Ford, we’re all a part of something bigger than ourselves. Are you ready to change the way the world moves?

Our Marketing, Sales & Service organization advances the Ford reputation as a visionary vehicle and mobility services company and helps deliver a trusted customer experience. Use your marketing, sales, and service expertise to turn data-driven insights into innovative solutions that enhance sales and customer loyalty. Join us and be the eyes, ears, and voice of Ford.

You'll have...

• Bachelor’s degree in marketing, business, or related field.
• 5-10 year’s work experience in the field of marketing.
• Proven experience in sports marketing, with a strong understanding of the industry, team/driver management.
• Thorough understanding of branding principles and marketing tactics.
• Strong presentation skills.

Even better, you may have...

• 5+ years of work experience in motorsports, including athlete management.
• Ability to coordinate projects across multiple teams and race series.
• Highly motivated self-starter with excellent communication skills and a flexible approach to working hours.
• Strong program management skills, with ability to manage multiple projects simultaneously.
• Experience delivering results on-time and within budget.

Other Information:

• Heavy travel will be required – domestic and international.
• Weekend and/or evening hours expected.

You may not check every box, or your experience may look a little different from what we've outlined, but if you think you can bring value to Ford Motor Company, we encourage you to apply!

As an established global company, we offer the benefit of choice. You can choose what your Ford future will look like: will your story span the globe, or keep you close to home? Will your career be a deep dive into what you love, or a series of new teams and new skills? Will you be a leader, a changemaker, a technical expert, a culture builder…or all of the above? No matter what you choose, we offer a work life that works for you, including:

• Immediate medical, dental, and prescription drug coverage
• Flexible family care, parental leave, new parent ramp-up programs, subsidized back-up child care and more
• Vehicle discount program for employees and family members, and management leases
• Tuition assistance
• Established and active employee resource groups
• Paid time off for individual and team community service
• A generous schedule of paid holidays, including the week between Christmas and New Year’s Day
• Paid time off and the option to purchase additional vacation time.

For a detailed look at our benefits, click here:

2024 New Hire Benefits

Visa sponsorship is not available for this position.

Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire.

We are an Equal Opportunity Employer committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status or protected veteran status. In the United States, if you need a reasonable accommodation for the online application process due to a disability, please call 1-888-336-0660.

What you'll do...

• Develop and implement marketing strategy for assigned series that aligns with Ford’s objectives for respective priorities to drive brand awareness and customer engagement.
• Oversee all aspects of official partnerships within assigned space, liaising with team stakeholders and key Ford leadership at all levels
• Interface between Ford and sanctioning bodies/leagues manage commercial partnerships
• Work cross-functionally with Engineering/Comms/Global Markets/Licensing/Dealer Relations/Design/Retail Marketing/Product Marketing/etc. to develop programs that leverage the relevant partnerships and amplify the Ford/Ford Performance Brand
• Assess Business-to-Business opportunities that come to Ford, by way of an official partnership in motorsports
• Ensure program messaging is consistent within all communication mediums (earned media, shared media, etc)
• Set clear program goals, plus monitor and track performance metrics
• Manage and support trackside efforts, including Leadership, Dealers, Employees (stakeholder attendees)
• Oversee agency work, dedicated to supporting work related to motorsports programs
• Represent the company at motorsports events – trackside and non-track functions
• Lead annual driver immersion, team photoshoots, and employee events (planning and management)
• Manage oversight of team logo/mark branding on NASCAR/NHRA/FD/OoA assets
• Prepare presentations on program initiatives, to be shared with Executive Leadership team (all the way up to company CEO)