Media Relations Specialist

We are an end-to-end Renewable Energy provider, offering products to commercial and enterprise clients in EV Charging solutions, Fleet Electrification, Solar Microgrids, Energy storage, Hydroponic farming, and Rain Water/Grey Water collection systems. We have been experiencing tremendous growth in all these areas and operate under several government rebate programs that ensure a steady and reliable flow of revenues. Our company handles the entire flow of providing these products and services beginning with Sales, Provisioning, Design and Engineering, Contracting and Construction,

We are looking for people with strong work ethics and a commitment to excellence to join our team contribute to the success of the company, and be part of a tight-knit family at the same time. We expect nothing less than 100% effort and consistency in the positions we are looking to fill. In the capacity of Media Relations Specialist, you will report directly to the Manager of Marketing.

Onsite, Full-Time Position. Monday-Friday.

JOB RESPONSIBILITIES:

• Audience Expertise: Develop a deep understanding of media outlets and personalities crucial to our clients and partners in the EV/EVSE sector and related verticals.
• Media Contact Identification: Identify key media contacts across traditional, digital, and social media, focusing on outlets influential in the clean energy and technology industries.
• Media Relationship Building: Forge strong relationships with targeted media contacts and outlets, including traditional media and digital platforms like social media influencers, podcasters, and niche industry forums.
• Content Collaboration: Work closely with our content writer to craft compelling pitches and press releases that spotlight new developments within Chargetronix and ZIEG.
• Proactive Media Engagement: Anticipate media needs with engaging pitches to secure consistent media placement, focusing on brand value and industry advancements.
• Messaging Strategy: Create messaging strategies that effectively convey our brand’s value proposition and resonate with our target audiences, particularly in the B2B technology and green technology sectors.
• Earned Media Coverage: Secure earned media coverage, targeting B2B publications and websites relevant to our key audiences.
• Media Interaction: Respond promptly and effectively to media inquiries and interview requests, in collaboration with the marketing manager.
• PR Event Assistance: Assist in planning and executing PR events and integrated social media strategies.
• Awards Identification: Identify and submit for industry awards that align with our strategic goals and enhance brand recognition.
• Media Coverage Tracking: Monitor and report on media coverage, providing actionable analytics and metrics on PR efforts.
• Annual PR Planning: Support the marketing manager in developing and updating annual PR plans and timelines.

REQUIREMENTS:

• Experience: Minimum 3 years in Media Relations, PR, or journalism, with a preference for prior experience in Media Relations.
• Storytelling Skills: Exceptional ability to craft and convey narratives across various mediums including written content, visuals, video, and multimedia. Proven track record of engaging diverse audiences through creative content strategies.
• Fast-Paced Environment Adaptability: Ability to thrive in a fast-paced news environment, working towards both short-term and long-term goals.
• Communication Skills: Outstanding verbal and written communication skills.
• Interpersonal Skills: Excellent personal skills and the ability to build rapport with media and industry contacts.
• Digital and Social Media Proficiency: Strong understanding and savvy use of digital and social media platforms.
• Technical Translation: Ability to simplify and communicate technical concepts to general audiences.
• Attention to Detail: Meticulous attention to detail and strong organizational abilities.
• Preferred Qualifications:
• Industry Experience: At least one year of experience in the EV/EVSE industry.
• Background: Experience in B2B tech, greentech, and/or electrical engineering sectors.
• Strategic Approach: Demonstrated strategic thinking and implementation in previous roles.

JOB QUALIFICATIONS:

• Industry Knowledge: Familiarity with the EV/EVSE industry or a strong interest in clean technology and sustainable practices.

Zero Impact Energy is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, disability, sex, sexual orientation, gender identity or expression, age, national origin, veteran status, genetic information, union status and/or beliefs, or any other characteristic protected by federal, state, or local law.