Media Planner

About Us

IZEA (NASDAQ: IZEA) provides leading brands and agencies with unmatched professional services backed by next-generation technology to develop scalable Influencer Marketing and bespoke Content Marketing initiatives. 

Over its 16 years of being a renowned industry pioneer, IZEA has been recognized and awarded repeatedly for its campaign work, technological innovations, most importantly, as a 'top place to work' and 'best work-life balance' as rated by its team members.

The company serves as a champion for the thriving Creator Economy, enabling individuals to monetize their content, creativity, and influence. IZEA launched the industry's first-ever influencer marketing platform in 2006 and has since facilitated over 4 million sponsorship transactions.

IZEA is a modern, remote workplace that welcomes people from diverse backgrounds and viewpoints, promoting an inclusive environment with equal opportunity. Our team member locale concentrations currently span 95 cities and 12 countries around the world.

We don’t just celebrate the modern Creator Economy. We’ve been here since Day One. 

Job Summary:

As a Media Planner at IZEA, you will be responsible for developing and executing media plans that leverage the power of social media influencers to meet our clients' marketing objectives. You will collaborate with the strategy and paid implementation team, along with Client Partners and Campaign Manager teams, to create well-rounded and effective campaigns. The Media Planner is responsible for leading the success of client-paid social media campaigns by providing thoughtful leadership on campaign strategies and optimization, and establishing effective lines of communication and relationships with clients, partners, and internal team members.

The ideal candidate is:

• An excellent team player working closely with the Strategy, Sales, and Campaign Management Teams.

• A strategic thinker with a deep understanding of digital media planning and influencer trends.

• Able to effectively develop, execute, and report on media strategies for clients.

If you are detail-oriented, data-smart, innately curious, incredibly driven, and intently focused on achieving measurable results, then we want to talk to you.

Responsibilities:

• Media Strategy: Develop data-driven media strategies to reach client objectives through influencer marketing campaigns.

• Audience Insights: Utilize tools and analytics to identify target audiences and understand their behaviors, preferences, and demographics.

• Budget Management: Plan and manage budgets effectively to maximize ROI while ensuring campaign objectives are met.

• Campaign Coordination: Collaborate with the Campaign Manager team to align campaign goals and optimizations for each Client campaign.

• Performance Analysis: Monitor campaign performance and provide actionable insights to optimize ongoing and future campaigns.

• Client Communication: Maintain regular communication with clients to ensure they are informed about campaign progress and results.

• Stay Updated: Keep abreast of industry trends and new tools to ensure that our strategies remain innovative and competitive.

• Demonstrated experience buying and planning across multiple platforms including Meta, YouTube, Snapchat, TikTok, X(Twitter), Reddit, Pinterest & LinkedIn.

• Experience working in a client-facing capacity.

• Experience using paid media to complement earned media campaigns and meet business objectives.

• Proficiency in MS Office (specific strengths in Excel) and G Suite (Google Sheets).

• Able to work independently and balance multiple tasks.

• Genuine interest in the digital media space and enjoys staying up-to-date on industry trends.

• Compile competitive research and insights.

• Develop and execute media plans.

• Pull and oversee media tracking implementation of pixels/conversion event tags.

• Provide strategic paid recommendations with supporting rationale and POVs.

• Negotiate rates with media publishers/vendors and always look for new media buying opportunities.

• Optimize campaign strategy and tactics to maximize campaign results to ensure client goals are achieved.

• Conduct post-buy media analysis and report on results with key insights and recommendations for future growth.

• Develop strong relationships with media vendors, clients, and the internal team.

• Present to clients in a manner representative of the ethos of the agency.

Qualifications:

• Minimum 4+ years of experience working with a variety of paid media channels, including paid social, performance marketing, YouTube, display, and paid search.

• BA/BS or equivalent.

• Demonstrable experience with campaign planning, optimization, and analysis.

• The ability to think skillfully around both creatively and analytically, and an understanding of how they work together to drive ROI.

• Hands-on experience with digital ad platforms, including Facebook Ads Manager and Google Ads (preferably across all platforms, including YouTube, Snapchat, TikTok, X(Twitter), Reddit, Pinterest & LinkedIn).

• Should have experience in creating, passing, and overseeing the successful implementation of tracking pixels.

• Solid understanding of ad formats, segmentation, personas, trends, and platforms in paid media and performance marketing.

• Experience overseeing campaigns from initial planning through execution and reporting.

• Organized with the ability to multitask.

• Team player with the ability to work independently.

• Excellent written and verbal communication skills.

• Strong presentation skills and experienced and comfortable interfacing with clients.

• Strong deck-building capabilities.

• Constant focus on outcomes and solutions.

• Desire to learn and grow with the department, our clients, and yourself.

Why would you want to work here?

The act of hiring is not simply to up the headcount or to fill a seat quickly. When we hire at IZEA, it's to add to our strong existing roster of talent and choose the right individual to impact, collaborate, commit, inspire, and grow alongside our tenured teams. 

We take great pride in creating a positive work environment for all our employees - from our investment in team member ongoing education, to the ability to influence real change across our business - we are dedicated to your long-term growth and success. 

At IZEA, you have an opportunity to make an impact on a global scale. IZEA connects leading brands with creators ranging from TikTok stars to travel bloggers and everyone in-between. We are the pioneers fueling the democratization of information, entertainment, marketing, and commerce. Our platforms fuel the burgeoning Creator Economy, filled with the next generation of artists, poets, filmmakers, photographers, thought leaders, comics, actors, and musicians. What you do here will impact hundreds of thousands of people directly and influence the actions of millions more. 

We provide a modern, virtual workplace that welcomes people from diverse backgrounds and viewpoints. IZEA places value on action and results. We seek individuals that thrive in a challenging and fast-evolving work environment. While the company certainly is not a startup, our executives remain active player-coaches -- they roll up their sleeves and get their hands dirty by working side-by-side with our team members across all levels of seniority to accomplish our common goals. 

If you are the very best at what you do and seeking an opportunity to attack the "never been done before" with a passionate team of dreamers and doers, we encourage you to apply.

California residents, please use the following link to view the types of information we may gather from California residents who are applicants, employees, or contractors of IZEA, and how we use such information: https://izea.com/california-employee-applicant-independent-contractor-privacy-notice