Advantage Unified Commerce is one of the largest full-service agencies and advertisers supporting brands on Amazon. We manage many leading brands and support over $3B annual sales on Amazon. We are looking for a Senior Media Planner with deep expertise on all things Amazon.
CORE RESPONSIBILITIES:
- Oversees and guides Amazon search and potentially DSP program for marquee clients
- Develops a strong understanding of the client’s business, including their products & services, competitive landscape, and trends in their industry
- Contributes to the development and execution of market strategies for Amazon campaigns, including developing strategic roadmaps, test plans, and risk/benefit analysis; as well as analyzing results and developing actionable insights.
- Employs analytical reasoning, data analysis, and problem-solving skills to manage campaigns effectively and efficiently.
- Demonstrates thought leadership and professional communication skills by developing and delivering client-facing materials, such as presentations, point of views, business cases, and performance reports. Proven success managing client relationships directly.
- Utilizes business acumen to work closely with client teams to identify and fully understand business needs, campaign performance objectives, and opportunities to grow relationships.
- May manage one or more junior team members, appropriately delegating to maintain a balanced workload while providing training, support, inspiration and constructive feedback on their work
- 2-4 years of Amazon Media Planning experience, preferably on the Agency side and relevant to e-Retail/CPG
- Experience in Amazon Sponsored Ads, Amazon DSP, and Retail
- Strong professional presence and communication skills
- Support /oversee project/accounts
- Comprehensive data analysis and problem-solving skills; able to draw conclusions and with guidance, you can devise strategic recommendations based on findings
- Strong Microsoft Excel skills: pivot tables, vlookups, and chart building. Working knowledge of Visual Basic macros is a plus.
- Additional Amazon software skills a plus (e.g. Skai, PacVue,)
- Strong quantitative experience with proven ability to interpret data and craft recommendations
- Able to evaluate and recommend specific partners/tactics/tools, draft plans/performance reports in a logical format/flow, and effectively articulate overall program objectives/approach/results
- Detail-oriented and well-organized with effective communication skills (written & verbal)
- Effective time management skills – able to prioritize and meet deadlines
- Strong troubleshooting, problem-solving and issue-resolution skills, along with an ability to collaborate cross-functionally in a fast-paced environment
- Limited to no travel required
- This is a work from home role
Job Will Remain Open Until Filled
Position Summary
The Sr. Planner Media is responsible for informing media strategy and leading day-to-day execution across digital channels with a focus on advertising and programmatic media for the Amazon Advertising Platform, They will also mentor junior members of the media team to consistently and successfully deliver on client objectives. This position manages day-to-day relationships with clients and external partners, and will ensure appropriate strategies are presented and executed. The incumbent must possess a solid knowledge of the client’s business and actively bring new ideas and recommendations to the team for the client’s campaigns. This position requires that the candidate be a self-starter, extremely organized, detail oriented, highly motivated and possess the ability to effectively juggle multiple priorities, while managing client expectations, timelines and coordination between various resources.
Essential Job Duties and Responsibilities
Job Duty
- Media Campaign Development Lead: Leads the planning process with and acts as client-facing contact and presenter
- Setup & Execution Approver: Oversees and supports/QAs all Associate creation of specs, timelines, setup process; leads ongoing communication with internal team leads and vendor contacts
- Trafficking and Maintenance Approver: Oversees and supports/QAs all Associate trafficking & implementation steps
- Reporting Lead: Lead development of all reporting outputs and presentation to client
Supervisory Responsibilities
Direct Reports
- This position does not have supervisory responsibilities for direct reports
Indirect Reports
- May delegate work of others and provide guidance, direction and mentoring to indirect reports
Travel and/or Driving Requirements
- Travel is an essential duty and function of this job. Driving is not an essential duty or function of this job.
- Travel up to 10%
Minimum Qualifications
Education Level: (Required): Bachelor's Degree
(Preferred): Marketing/Advertising or equivalent experience
Field of Study/Area of Experience:
3-5 years of experience in Media at an agency
Skills, Knowledge and Abilities
- Previous success in the planning, development and management of digital media campaigns
- Experience with Amazon and eCommerce preferred
- Experience with Self-Serve Programmatic DSPs a plus
- Ability to analyze data and deeply understanding of measurement practices, 3rd party measurement companies and web analytics
- Demonstrated ability to meet tight deadlines while juggling multiple projects simultaneously
- Proven client service orientation with strong written and verbal communication skills, including effective presentation skills
- Ability to consistently perform under pressure in a fast-paced environment as an individual on a team
- Exceptional organizational and time management skills
- Demonstrated interest in keeping up with emerging technologies and digital marketing trends
Environmental & Physical Requirements
Office / Sedentary Requirements
Incumbent must be able to perform the essential functions of the job. Work is performed primarily in an office environment. Typically requires the ability to sit for extended periods of time (66%+ each day), ability to hear the telephone, ability to enter data on a computer and may also require the ability to lift up to 10 pounds.
Additional Information Regarding The Company Job Duties and Job Descriptions
Job duties include additional responsibilities as assigned by one’s supervisor or other manager related to the position/department. This job description is meant to describe the general nature and level of work being performed; it is not intended to be construed as an exhaustive list of all responsibilities, duties and skills required for the position. The Company reserves the right at any time with or without notice to alter or change job responsibilities, reassign or transfer job position or assign additional job responsibilities, subject to applicable law. The Company shall provide reasonable accommodations of known disabilities to enable a qualified applicant or employee to apply for employment, perform the essential functions of the job, or enjoy the benefits and privileges of employment as required by the law.
Any estimate, schedule, or guideline provided to associates in this job description or elsewhere in connection with their jobs is only intended to help describe job duties and for planning purposes. Regardless of any such estimate, schedule, or guideline, associates must always record all time worked for our company (which includes but is not limited to on-site work time in an assigned store, office, or other work location; required waiting time; administrative time; and work-related travel time).
The above statements are intended to describe the general nature and level of work being performed by people assigned to this position. They are not intended to be an exhaustive list of all responsibilities, duties and skills required of associates so classified.
The Company is committed to providing equal opportunity in all employment practices without regard to age, race, color, national origin, sex, sexual orientation, religion, physical or mental disability, or any other category protected by law. As part of this commitment, the Company shall provide reasonable accommodations of known disabilities to enable an applicant or employee to apply for employment, perform the essential functions of the job, or enjoy the benefits and privileges of employment as required by the law.