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Description:
Hands-on management role on Adobe’s in-house programmatic media trading desk team. Ideal candidate is an experienced programmatic media professional who can manage the workflows of multiple media buys to ensure the flawless execution ofmedia assignments. Well-versed in media buying concepts and can advise on how campaigns should be built and optimized within ad buying platforms to best achieve various marketing objectives. Able to build effective relationships cross-functionally and enjoys working on multiple projects simultaneously.
Responsibilities:
Execute programmatic campaigns, ensuring campaigns are built, launched, optimized, and reported on successfully and within specified scope
Vet and qualify inbound campaign assignments; lead discovery phase with Marketing and Media Strategy teams to define campaign parameters (budget, timing, objective, goals, audience targeting) and secure ad assets (creative assets and landing destinations) for Media Buyers
Engage Analytics & Operations and WebDev teams to fulfill pre-launch campaign measurement requirements
Set and manage timing and deliverable expectations with campaign stakeholders and ensure key deadlines are met
Monitor campaign performance across Media Buyers on an ongoing basis and ensure campaigns are meeting expectations
Analyze campaign performance data and action on optimizations across multiple DSP’s
Skills and Qualifications:
Hands-on experience DSP platforms including DV360, Yahoo/Verizon, TTD, and the Adobe Ad Cloud.
Experience managing end-to-end programmatic media planning and buying workflows—from discovery phase through post-mortem reporting
Solid comprehension of programmatic media optimization concepts and able to communicate them clearly to non-technical audiences
Broad understanding of the programmatic media and paid social landscape
Ability to analyze and draw meaningful and actionable insights from data
Excellent time management and multitasking skills with keen attention to detail
Strong written and verbal communication skills
Experience:
3-5 years of hands-on, in-platform programmatic display and YouTube at an agency, media trading desk, or media vendor required.
3+ years of managing programmatic media planning or buying workflows
Working proficiency with Excel (pivot tables, lookups, etc.)
Experience optimizing media toward multi-touch attribution data preferred
Experience with FlashTalking ad serving tools and Adobe Audience Manager DMP preferred
Bachelor's Degree
At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).
In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.
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