Marketing Team Member

Position Description

Title: Marketing Team Member

Reports to: Marketing Manager

Location: Yreka, CA

Salary: Grade 6, depending on experience

Classification: Full-Time, Regular, Non-Exempt, Non-Entry Level

Summary:

Under direct supervision of the Director of Marketing & Guest Services, creates and implements strategy to bring guests to the property. Analyzes, develops and delivers current social marketing deployment, social strategy development and integration plans to improve communication and increase community engagement and support. This list of duties and responsibilities is illustrative only of the tasks performed by this position and is not all-inclusive.

Responsibilities:

1. Report system issues to the Marketing Manager.
2. Responsible for maintaining existing customer loyalty-based programs.
3. Responsible for implementing and oversight of the direct mail and email programs for Rain Rock Casino including data-mining, strategic segmentation, offer building, creative layout, proofing and data-checking.
4. Will work with various vendors and department members to insure creative, print production, copy writing, mail house services, e-mail and telemarketing efforts are executed in a timely and accurate manner.
5. Assists with analyzing player tracking data and running analytical reports.
6. Extract data lists for marketing direct mail, telemarketing, e-marketing, player development and promotional offers.
7. Maintain all customer list criteria for all casino programs.
8. Maintain accuracy and integrity of the customer database by tracking returned mail and duplicate accounts.
9. Maintain integrity of the database through data entry standardization and hygiene programs.
10. Create offers based on offer strategy/matrices within the Oasis 360 Super Playmate system.
11. Maintains an ongoing calendar and schedule of programs with expected and actual mailing dates.
12. Tracks direct mail expense and provides detailed costs for the Marketing Manager.
13. Act as the social media facilitator pertaining to listening, responding, asking questions and engaging the Rain Rock Casino audience.
14. Other duties as required or assigned by the Marketing Manager.

Working Conditions & Environment:

1. Specific vision abilities required by this job include close vision, depth perception, and ability to adjust focus.
2. Must be able to maintain focus in a high volume, fast paced environment.
3. Must be able to multi-task.
4. Will be working in a smoke-filled environment.
5. Have ability to work all shifts, weekends, holidays & special events as needed.
6. Must possess the ability to lift at least 50 pounds.
7. Must be able to stand for long periods of time.

Level of Authority & Restrictions:

Non-supervisory position.