Marketing Strategist

:: Marketing Strategist - JOB DESCRIPTION::

Are you a marketing wiz with a flair for strategy and a passion for making a lasting impact? We're on the lookout for a talented and dynamic Marketing Strategist to join our team and revolutionize the way we connect with our audience. As a Marketing Strategist, you'll unleash your strategic genius to develop and execute captivating marketing strategies that will propel our clients’ brands to new heights by leveraging insights into actions. Get ready to craft compelling marketing plans, shape brand perception and spearhead the spark that will shape our strategies across departments. If you're a big thinker with a knack for turning ideas and insights into action, then this is the perfect opportunity to showcase your skills and make your mark in the world of marketing. The ideal candidate is a strategic thinker with a creative flair, strong analytical skills and a passion for staying abreast of industry trends.

Employment includes:

• Competitive salary

• Generous Paid Holidays

• Paid vacation

• Sick days

• Flexible schedule

• Remote work/hybrid opportunities

• Continuing education

• Team building events

• Annual retreat

• Flexible lunch schedule

• Casual dress code

• Room for growth within the agency services

• Generous Healthcare Benefits including 80% monthly premium covered by SASSO

• SASSO 100% covers monthly premium for Dental & Vision

• SASSO provides $50k Life AD&D at no charge to employee

• Access to optional benefits

::REQUIREMENTS::

• 5+ years of marketing strategies experience, developing in-depth research and marketing plans
• Strong understanding of big-picture thinking and planning across multi-channel platforms
• Creative thinking abilities for developing innovative campaigns
• High-level expertise in marketing planning
• Experience managing marketing plans across multiple touchpoints
• Strong communication & presentation skills
• Strong passion for marketing and storytelling
• Strong strategic, analytical, creative, organizational and personal skills
• Strong strategic thinking and problem-solving skills
• Ability to analyze market trends, consumer behavior and competitor activities to develop effective marketing strategies
• Understanding of digital and social landscapes
• Commitment to working in a team-based environment
• Ability to work under tight timelines while maintaining attention to detail
• A positive and proactive attitude, with the ability to use initiative
• A natural problem solver
• Resilience in dealing with problems and constructive criticism
• Technologically savvy and up-to-date in all of the latest trends in your area of expertise
• Ability to travel, if/when necessary
• Ability to present and articulate work internally and in client pitches
• Agency experience preferred

:: ROLE RESPONSIBILITIES

• Develop and implement strategic marketing plans that align with the company's overall business objectives, target audience and budget considerations.
• Conduct thorough market research and analysis to identify customer needs, market trends, competitive landscape and growth opportunities.
• Define marketing goals and objectives for each campaign or initiative, ensuring they are measurable, realistic and in line with overall business objectives.
• Create detailed marketing plans, including campaign timelines, budget allocations, key messaging, target audience segmentations and channel selections.
• Collaborate with teams, such as media, social, PR, business development and creative to ensure marketing plans are aligned with overall company strategies.
• Develop project briefs and work closely with creative teams to influence and guide compelling advertising and promotional materials, ensuring consistency with brand guidelines.
• Leverage data-driven insights to monitor campaign performance, measure key metrics, and make data-backed recommendations for optimizing marketing activities.
• Stay up-to-date with industry best practices, emerging marketing technologies and new platforms to drive continuous improvement in marketing strategies and plans.
• Collaborate with external agencies, vendors and media partners to negotiate contracts, manage relationships, and ensure the successful execution of marketing initiatives.
• Monitor and analyze market trends, customer behavior and competitor activities to identify new opportunities and recommend strategic adjustments to marketing plans.
• Have in-depth knowledge of the marketing budgets, ensuring effective allocation of resources, cost optimization and adherence to budgetary constraints for all plans for alignment and success of recommendations.
• Provide regular post-project reports and presentations to stakeholders, highlighting campaign results, key findings and recommendations for future marketing efforts.
• Continuously evaluate the effectiveness of marketing plans, campaigns and initiatives, and make proactive recommendations for improvement to internal processes.