Marketing Specialist

Seeking a dynamic Marketing Specialist!

In-state applicants

Job Summary: As a Marketing Specialist, you will play a crucial role in developing and executing marketing strategies to promote our products/services, increase brand awareness, and drive customer engagement. This position requires a creative and analytical mindset, as well as a deep understanding of various marketing channels. You will collaborate with cross-functional teams to implement effective campaigns, analyze performance metrics, and continuously optimize marketing efforts.

Responsibilities:

Strategy Development:

• Collaborate with the marketing team to develop comprehensive marketing strategies aligned with business goals.
• Conduct market research to identify trends, competitor activities, and customer preferences.
• Propose innovative ideas to enhance the company's marketing approach.

Campaign Management:

• Plan and execute multi-channel marketing campaigns across digital and traditional platforms.
• Create compelling content for campaigns, including copywriting and visual assets.
• Monitor and analyze campaign performance, making data-driven adjustments for optimization.

Digital Marketing:

• Manage digital channels, including social media, email marketing, SEO, and PPC.
• Stay updated on industry trends and implement best practices in digital marketing.
• Utilize analytics tools to measure and report on the effectiveness of digital campaigns.

Content Creation:

• Develop engaging and informative content for various platforms, ensuring consistency in messaging and branding.

• Collaborate with internal teams to gather information and insights for content creation.
• Optimize content for SEO to improve organic visibility.

Brand Management:

• Uphold and enhance brand identity across all marketing initiatives.
• Monitor brand perception and implement strategies to positively impact brand image.
• Ensure all marketing materials align with brand guidelines.

Collaboration:

• Work closely with sales, product development, and other cross-functional teams to align marketing efforts with overall business objectives.
• Communicate effectively with external partners, agencies, and vendors.

Analysis and Reporting:

• Generate regular reports on key performance indicators (KPIs) and provide insights for improvement.
• Use data to assess the success of marketing campaigns and recommend adjustments.

Qualifications:

• 4 years of relevant marketing experience.
• Bachelor's degree in Marketing, Business, or a related field.
• Proven experience as a Marketing Specialist or similar role.
• Strong understanding of digital marketing channels and tools.
• Excellent written and verbal communication skills.
• Analytical mindset with the ability to interpret data and draw meaningful conclusions.
• Proficient in marketing software and tools (e.g., CRM, analytics platforms, graphic design tools).
• Creative thinking and problem-solving skills.
• Ability to manage multiple projects simultaneously

Great benefits:

• Paid Time Off
• Health, Dental, & Vision Insurance
• Matching 401(K) Plan

Physical Requirements:

• Prolonged periods sitting at a desk and working on a computer.
• Must be able to access and navigate the facilities.

Job Type: Full-Time

Pay: Starting at $60,000/annually, based on experience

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

All offers of employment are contingent on passing a drug screen and background check.