Marketing Specialist

RESPONSIBILITIES:

All duties and responsibilities listed below, will be under the direct supervision of the Corporate Marketing Manger. Other duties may be assigned.

Branding & Strategy Support

• Brand ambassador and guardian for the division
• Participant and division representation on National Marketing Committee
• Marketing strategy development for reaching annual ops plan goals
• Work with third party agencies on creative, digital and pr to represent the division on generating ideas, and identifying needs gaining approvals

TJH Sales Support

• Active participation in weekly sales meetings
• Complete and distribute the sales hot sheets
• Complete and update the sales templates and email list development to be current and active
• Oversee the Pardot sales templates to be used in communication to buyers and agents
• Liaison with corporate marketing (Is this needed?)
• Oversee the TJH swag collateral on inventory, distribution, and tracking

Signage

• Supervise the branded fence wrap, neighborhood pledge and jobsite rules sign inventory, installation, and removal management
• Organize signage approval, updates, scheduling & removal (4x6, model ID)
• Direct model ID signs and door mat inventory, installation, and removal process
• Organize agent sign installation

Social Media & Electronic Outreach

• Using Canva create digital templates for eblasts, social media posts, stories, and reels
• Schedule email outreach and social media posts in Sprout and Pardot
• Assist with producing content for social media, direct mail campaigns, and eblasts
• Edit and distribute weekly hot sheet to distribution list

Realtor Relations and Deliverables

• Distribute Agent flyers, hot sheets, and marketing materials
• Control and manage Agent information management in salesforce (updating as needed, making sure marketing materials match)
• Act as point of contact and Agent concierge
• Provide Agent welcome letter upon listing agreement
• Facilitate Agent training – Features & Benefits of owning a TJH home

Listing Management

• Provide floorplans for staging to vendor/partner
• Order and manage development of VR, pre-listing materials, renderings, photography,
  MLS spreadsheets
• Audit MLS, Zillow, Redfin listings for accuracy, placement, and currency
• Oversee Market Maintenance (cleaning and landscaping)
• Provide open house box & kick off materials
• Weekly update reports

Events

• Plan and lead event planning and coordination
• Create digital event development and execution
• Coordinate all Realtor Events
• Oversee Evites to distribute, track, and communicate
• Develop Webinar/Web presentations
• Create Eblast design and gain approvals

Website

• Listing specific website copy

EXPERIENCE AND QUALIFICATIONS:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

• Bachelor’s degree in marketing, business, and/or communications with experience in real estate
• At least two to five years of demonstrated marketing experience in the residential construction industry, preferably for a custom home builder.
• Ability to adhere to strict time deadlines and work under pressure.
• Must execute tasks in an efficient manner without sacrificing quality.
• Solid knowledge of website and marketing analytics tools
• Highly creative with experience in identifying target audiences and devising digital campaigns

SKILLS:

• Expert multi-tasker with a high-level or organizational and prioritizing skills
• Computer proficient and able to learn new programs quickly. Salesforce experience helpful.
• Requires the ability to communicate effectively (written and verbal) with managers, agencies, consultants, vendors, trade partners and team members as needed.
• Highly organized with the ability to handle a multitude of projects simultaneously.
• Must demonstrate problem solving, prioritizing, and interpersonal skills.
• Maintains a high attention to detail
• Financial and budget management proficiency
• Great teamwork skills