Marketing Specialist | Remote

With over 100 offices and nearly 6,000 associates in major metropolitan areas and suburban cities throughout the U.S. CBIZ (NYSE: CBZ) delivers top-level financial and employee business services to organizations of all sizes, as well as individual clients, by providing national-caliber expertise combined with highly personalized service delivered at the local level.

CBIZ has been honored to be the recipient of several national recognitions:

• 2022 Top Workplaces USA
• 2022 Great Place to Work Certification
• Top 101 2021 Best and Brightest Companies to Work For in the Nation
• 2021 America's Best Mid-Size Employers
• 2021 Best and Brightest Companies in Wellness

POSITION SUMMARY & RESPONSIBILITIES

The Marketing Specialist creates and leads engaging, scalable marketing programs that drive revenue-generating opportunities for B2B sales teams and through B2C channels. Reporting to Corporate Marketing and taking strategic direction from LIS’s revenue leader, this role will be an individual contributor for the service line backed by peer groups of internal marketing experts.

Brand & Content Marketing (40%)

• Partner with copywriters and designers to leverage existing and/or develop new thought leadership and promotional content that drives prospect engagement in marketing programs.
• Lead brand-focused projects in both digital outlets (website, social, etc.) and physical collateral (flysheets, brochures, etc.).

Project Management (20%)

• Manage coordination and timely execution of cross-functional projects, including setting, tracking, and meeting deadlines, facilitating communication between project team leaders, and bringing project teams together into a cohesive whole.
• Serve as connector between sales and marketing teams ensuring leads are handed off to sales teams, creating sales-enabling reports and dashboards, and driving internal communication.

Digital Marketing (20%)

• Establish and scale use of Customer Relationship Management (CRM) and Marketing Automation throughout marketing and sales channels.
• Maintain existing and create new solutions for managing client and prospect data.
• Create and optimize inbound and outbound lead generation strategies with third party data bases, web forms, webinars, email, advertising, and other strategies.

Social Media Marketing (10%)

• Partner with LIS leadership to create a social media marketing campaign aligned with industry themes.
• Drive engagement with LIS’ social media sites through regular monitoring, posting, etc.

Presentations (10%)

• Participate in LIS presentations to various stakeholders demonstrating marketing tools and resources that drive producer and client engagement to support revenue goals.

Preferred Qualifications:

• Experience with and examples of integrated marketing campaign implementation.
• Ability to be intellectually creative, strong in process execution, data-driven, and in-tune with sales and marketing alignment.
• Effective written and verbal communication skills to drive internal communication throughout all levels of organization.
• Experience with production and creative platforms (i.e., Adobe Creative Suite, MS Office Suite, etc.).
• Previous experience in financial services a plus
• Knowledge and demonstrated ability to utilize CRMs and marketing automation systems to drive marketing programs.
• While not working towards an assigned revenue goal, the desire to win, succeed and outperform the competition is an intrinsic quality that will create success and align with the team’s culture.

Required Qualifications

• Bachelor’s degree in Marketing, Business, English, Communication, or related field.
• Minimum 1 year of relevant work experience – can include non-full-time experience.