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Form of workJob Description
Marketing Specialist (Pay-Per-Click/Paid Search/Paid Social)
Chicago, IL
Hybrid - Tues/Wed/Thurs (in office), Mon/Fri (remote)
EMPIST is currently seeking a Marketing Specialist (PPC) for our growing team!
Responsibilities
As a Marketing Specialist, you will:
- Develop and implement robust marketing strategies that align with our company goals and promote our innovative services.
- Manage our PPC (Pay-Per-Click) and paid social media campaigns, driving traffic to our website and generating high-quality leads.
- Conduct comprehensive keyword research and optimize website content to enhance our SEO (Search Engine Optimization) efforts.
- Create engaging and informative content for various marketing channels, including ads, blog posts, social media updates, and email campaigns.
- Monitor and analyze the performance of our marketing campaigns, providing data-driven insights and recommendations for improvement.
- Collaborate with internal marketing team and cross-functional teams to ensure consistent brand messaging across all platforms.
- Stay abreast of industry trends and best practices in digital marketing, continuously bringing innovative ideas to the table.
Qualifications
The ideal candidate should have:
- A Bachelor's degree in Marketing, Communications, or Business.
- A minimum of 3 years of experience in a digital marketing role.
- Google Ads certification required.
- Search, Display, and Video experience required.
- Strong proficiency in PPC and paid social media advertising.
- In-depth knowledge and experience in SEO techniques and content writing.
- Experience with SEMRush, HubSpot, Google Search Console, Google Analytics, and related tools required.
- Excellent written and verbal communication skills.
- The ability to work both independently and collaboratively in a fast-paced environment.
- Strong analytical and problem-solving skills, with an attention to detail and ability to meet strict deadlines.
EMPIST is a full-service technology firm, providing businesses with the technology they need to succeed. Each day we strive to create a teamwork-led environment that fosters the success of not just our clients and our business, but of our employees, too. We are a 23-year old company with locations in the heart of the Loop in Downtown Chicago near all major transportation, Downtown Elmhurst on York Road, and European HQ in Athens, Greece. We have been named to the Inc 500/5000 list for 9 out of the last 10 years which recognizes the fastest-growing, privately-held businesses across the nation. We were also chosen as one of the 501 most influential MSPs in the world (currently #74th in 2022) joining the MSP Mentor 501 list for 10 straight years.
