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Form of workMarketing Specialist (F/T)
Searching for a Marketing Specialist with skills and expertise to promote critical services and support for Pittsburgh's most vulnerable community members. Our dynamic communication team directly works to improve the lives and well-being of individuals and families in need. With a combination of creativity, strategic thinking, and passion for community engagement, the Marketing Specialist will contribute to powerful campaigns that drive awareness, support, and positive change.
About JFCS Pittsburgh
In today's world, it is important that your life's work brings you value and purpose. By joining the team at JFCS, you will experience hands-on opportunities that directly help people in the Greater Pittsburgh region through life's changes and challenges.
Proudly voted by JFCS employees as one of Pittsburgh's best places to work for +10 years, our care and commitment to our employees and our clients is our top priority. We are looking for new employees who share our commitment to providing critical, high quality services to the community.
Benefits:
- Collaborative work environment and diverse staff
- 37.5 hours work week with flexible scheduling to support work-life balance
- Hybrid work model (part of the week in office, part remote)
- Sick Time = 12 days a year
- Vacation Time = starts at 2 weeks the first year and then increases with longevity up to 4 weeks total
- Additional paid time off for all employees = most federal holidays, 3-5 floating holidays (to be used at employee's discretion), and a number of Jewish holidays
- Comprehensive health insurance - medical, dental and vision
- Short and long term disability, life insurance and a 401k package for which JFCS contributes 4% of salary after the first year of service
- Annual longevity bonuses after the first year of service
Duties & Responsibilities:
- Assist in developing the marketing strategy for the agency, all departments, services and programs - and successfully implement the strategy.
- Develop and propose marketing campaigns that include marketing, communications, outreach and public relations
- Optimize social media channels, ads and campaigns to project the strongest voice to the wider community
- Drive future clients and potential donors to the websites - update and maintain websites, optimize Google Ads, Adwords, our blog, newsletters and other digital marketing material
- Contribute to copywriting, marketing and communications for print and digital materials
- Develop content and create brochures, newsletters, ads and swag to promote activities and services
- Capture photos and videos, edit and caption events and services and distribute to appropriate audiences
- Champion our brand and help organize events that raise friends, funds and awareness
- Collaborate with all our staff and departments to strategically promote activities, services and events
- All other duties as assigned
Qualifications and Skills
- Preferred bachelor level degree in marketing, communications or related field
- experience in marketing, communications or advertising
- Up to date on digital marketing tools and techniques
- Experience with social media platforms such as LinkedIn, Facebook, Twitter, TikTok and Instagram
- Experience with SEO campaigns, Google Analytics and Google Adwords
- Experience with executing successful marketing campaigns
- Experience designing and writing collateral: brochures, mailings, ads and appeals
- Photo and video editing experience. Proficient with image editing software
- Excellent verbal, written and online communication skills
Qualities and Abilities
- Manage multiple projects and tasks simultaneously
- Produce quality written work on short notice
- Generate, share and follow through on ideas
- Collaborate with internal and external stakeholders
- Work collaboratively in a team environment
- Work independently while coordinating with relevant stakeholders
- Comfortable working with diverse populations and sensitive to the needs of people served by JFCS
- Self-motivated, organized, detail-oriented, deadline-driven, creative and high-energy
- Up for a challenge and always willing to learn
