Marketing Specialist

Position Summary: The Marketing & Social Media Coordinator will play a key role in serving at the front lines of all marketing efforts. This role requires someone with a knack for social media engagement and a strong, charismatic personality who exceeds at all forms of written and verbal communication. The ideal candidate is a self-starter, has a creative mindset and enjoys bringing to life unique ideas.
Responsibilities:

• Work directly with the CCO and all company leadership to ensure Beemac’s branding and values are strategically promoted to all company Customers, Carriers and the Communities we serve.
• Manage all company social media profiles including LinkedIn, Facebook, Instagram, TikTok, and Twitter.
• Produce original content for all company advertising, social media, and marketing campaigns.
• Design digital marketing collateral and all print materials (i.e., PowerPoints, one-pagers, fliers, etc.).
• Use your personality to be “the face” of Beemac by creating organic and impromptu media content on a frequent basis (live and recorded).
• Create bi-weekly blog posts to increase search engine optimization.
• Use professional networking sites and job boards (i.e., LinkedIn, Google, Glassdoor) to promote all open positions while monitoring and responding to company/employee reviews.
• Oversee design and content updates for company website.
• Produce and manage all projects with video production team.
• Create and disperse monthly newsletters and company announcements.
• Support the sales team with promotion of internal sales contests and employee achievements.
• Help oversee, plan and promote company social events for all offices including taking a leadership role on the Social Committee.
• Utilize tools like Google Analytics to gain insights regarding website traffic and marketing campaign performance.
• Research competitor employment branding techniques.
• Other assignments or administrative duties may be assigned.

Qualifications:

• A Bachelor’s degree in Marketing, Public Relations, Communications, or related field preferred.
• 1-3 years of professional experience focused on corporate marketing and social media engagement is required.
• Must be willing to produce a short, unique and original presentation during the hiring process.
• Must be outgoing and possess a dynamic personality.
• Must be able to thrive in a creative role and enjoy producing original content.
• Must be comfortable being in front of and behind the camera.
• Must be tech savvy including extensive knowledge of various computer programs and social media sites.
• Excellent inter-personal relationship skills and ability to work with individuals of all levels.
• Outstanding time management skills.
• Excellent written and verbal communication skills.
• Passion for marketing, data analysis and achieving measurable results.
• Detail-oriented, organized and can work independently and as part of a team.
• Available to report to both Beaver, PA and Pittsburgh, PA offices (or any of Beemac’s office locations as needed). 
• Experience with Canva preferred.
• Experience with Google Analytics, or similar platform, preferred.
• Experience with Photoshop and digital editing preferred.

The Many Benefits of Beemac:

• Competitive base salary (commensurate with experience)
• 401(k) program plus company matching.
• Paid Time Off and 8 Paid Vacation Holidays.
• Health/Dental/Vision coverage.
• Focused career development.
• Some remote potential once acclimated to the role.

Beemac Accomplishments & Company Awards:

• Top 500 Largest For-Hire Carriers by Freight Waves 2023.
• Ranked 60th Top Freight Brokerage Firms in the U.S. by Transport Topics 2023.
• Ranked in the "Top 10" Flatbed/Heavy Specialized Carrier in the U.S. by Transport Topics 2023.
• Named in the 2023 Pittsburgh Business Times “Fast 50.”
• Named a winner of the Pittsburgh Post-Gazette’s “Top Workplaces 2023” Award.
• Ranked No. 2972 on the Inc. 5000 list 2023.

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