Marketing Specialist

Job Summary:

The Marketing Specialist is responsible for developing strategies, creating materials, and managing marketing projects to promote brand awareness, find new leads, and generate new business opportunities. This role collaborates closely with the company sales team to support growth plans by developing innovative marketing campaigns as well as collaborating on additional sales support ideas and materials.

Duties/Responsibilities:

• Craft a vision for new marketing initiatives, aligning with business goals to reach prospective and existing customers.
• Conduct market research identifying customer and industry trends, competitor offerings, and demographic data, along with evaluating methods for collecting customer data.
• Envision and manage outbound and inbound marketing activities utilizing CRM, social media platforms, and marketing campaigns.
• Oversee the posts, content, and company image on social media and public platforms.
• Collaborate with Sales and marketing agency teams to develop branding ideas, designs, and promotional materials.
• Discover and utilize effective marketing channels and media platforms to relay product/service messages to existing and prospective customers.
• Measure the success of campaigns and strategies based on performance metrics.
• Develop and manage a Brand Guide to ensure the company has a unified and cohesive brand experience making it easily recognizable and consistent.
• Manage ordering/inventory of promotional materials/swag items for distribution to prospects and clients.
• Collaborate with People Operations/Recruiting on special projects related to Talent Acquisition and the attraction of candidates.

Key Performance Indicators (KPIs):

• Marketing ROI
• Campaign Impressions and Reach
• Click-through Rate
• Customer Acquisition Cost
• Sales Pipeline

Required Education/Experience:

• Bachelor’s degree in Marketing, Communications, or Business.
• 3+ years’ experience as a Marketing Specialist or similar role.
• Thorough understanding of traditional and progressive marketing tactics, including SEO.
• Strong understanding of selling principles and practices.
• Experience developing printed sales collateral and other materials for distribution.
• Experience utilizing sales and marketing software, MS Office, and Google applications.
• Knowledge of transportation, supply chain or manufacturing processes, a plus.

Required Skills/Abilities:

• Excellent analytical, critical thinking, and problem-solving skills.
• Proven organizational skills and attention to detail.
• Innovative, creative, and competitive mindset.
• Excellent verbal and written communication skills.
• Ability to work well with different teams and collaborate.
• Excellent time management skills with a proven ability to multitask and meet deadlines.
• Ability to work under pressure and motivation to succeed in a competitive environment.
• Proficient with Microsoft Office Suite – PowerPoint, and Adobe Creative Suite.
• CRM experience a plus - HubSpot Sales Hub and Marketing Hub
• Working knowledge of HTML and CSS.

Alignment with VPL’s Core Values:

• We Love Customers – We’re passionate about customer service & long-term partnerships.
• Glass Half Full Mentality – We are optimistic and bring positive energy every day!
• Roller Coaster People – We embrace the wild ride of the logistics industry.
• Get Sh*t Done (GSD) – Results matter, we don’t make excuses, and our job isn’t done until the job is done.
• Teamwork – The only way to be successful is by working together.
• Do the Right Thing – A reputation for having Integrity & Character is critically important.

Physical Requirements:

• Prolonged periods of sitting at a desk and working on a computer.
• Occasional lifting of marketing materials/swag. 30lbs or less.
• Must be able to speak easily and communicate in writing and on a telephone for varying lengths of time and in random order.

Supervisory Responsibilities:

None

Travel required:

On demand, based upon project activity and requirements. Ability to occasionally commute to office locations independently, including Waukegan and Chicago, required.

Technology required:

Smart Phone.

EEO Statement:

VP Logistics is an Equal Opportunity Employer and will not discriminate based on race, color, religion, marital status, age, national origin, disability, medical condition, pregnancy, gender (orientation or identification), sexual orientation, veteran status, or any other basis covered by federal, state, or local laws. All employment decisions are based on qualifications, merit, skills, individual performance, and business needs.

VP Logistics is an "at will employer".

VP Logistics is on a mission to provide an elite level of service to our customers while bringing them practical solutions to streamline their supply chain. Our team members must have a “whatever it takes” mindset, show up every day with a passion for excellence, and focus on building internal and external relationships. VPL was founded in 2009 and is a leading third-party logistics provider that brings transportation solutions to companies nationwide. Our people are our greatest asset and the driving force behind our continuous growth.