Marketing Solution Architect

Summary of Required Skills:

• Defining solutions, applications, infrastructure, and tools for the organization for a completely cloud oriented team
• Leading the Solution Architecture for software engineers and business stakeholders, enabling residential marketing teams. Focusing on bridging the conversation between engineers and business partners in a productive manner. Comprehension of the business context, an understanding of the Comcast ecosystems and technology, and enough technical expertise to effectively communicate with the engineering staff is critical.
• Requires someone assertive who brings people together to solve complex problems with an iterative, feedback-driven approach.
• Ideally these team members would be considered generalists. Need someone who can do basic assessments of platforms and scale, resiliency, etc. Specifically identifying COTS systems that will not scale to be removed from the ecosystem. Also capable of exploring opportunities to modify COTS to meet needs.
• Experience with Marketing systems (marketing technology, campaign management, audiences, data exchange, profile management, etc) and Marketing Activation (targeting, personalization, content management, etc) at scale and in an organization that is multi regional.
• Neutral w/r/t java vs .NET vs python, need to be able to look at code and understand it
• Experience working with Data is critical - understand the metadata - identify the patterns, how it moves through the systems. Understand ETL processes, data management, specifically what data quality look like and typical standards, encryption standards, retention of data, data lineage, etc.
• These people will be individual contributors and depending on staffing & budget, there may be a desire to mix the skill level. While skill sets will be similar across members, you'll likely choose to have them focus slightly differently depending on need.

Examples of Areas of Focus for 2024:

• Consolidation of legacy campaign management tools/email service providers. Identifying targeted campaigns, standardizing & cleaning-up data schema that sits beneath, understanding service layer & doing the integration work, and finally stitching together the return data in a meaningful way for use by the marketing teams.
• Working across all digital platforms: dotcom, Xfinity app, Xumo with a focus on reusability of technology
• Integration into Ad tech (Comcast purchasing ad space, not Freewheel)
• How to best leverage AI & Next Best Action as appropriat
• General Responsibility Description:
• Define the platform architecture, technology strategy, and implementation standards
• Provide technology guidance to shape the overall strategy
• Collaborate with other architects and subject matter experts to integrate our solution with the broader ecosystem
• Interface with the enterprise architecture team and other functional areas to design the most efficient solution
• Present solutions to leadership, management, architects, and developers
• Apply and integrate emerging technological trends into new and existing systems architecture
• Monitor current and future trends, technology, and information in the technology space to positively affect organizational projects

Qualifications:

• Over 10+ years of experience in the IT industry
• Excellent organizational, technical, interpersonal, and communication skills
• Strong analytical skills with the ability to think strategically and critically
• Ability to work with all levels within the organization, including field service team members, management, cross-departmental teams, and senior leadership
• Experience working on an enterprise-scale web application
• Experience in administration of production environments in distributed enterprise-wide solutions
• Experience in availability, capacity, and disaster recovery planning
• Experience in data security and data privacy best practices and implementation strategies
• Adept at developing strategic plans and working with large and distributed teams
• Familiarity with current software design methodologies, including agile (scrum) development process
• Experience with public cloud platforms (AWS, Azure, etc.) is a plus