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Form of workJob Description
Purpose: To cultivate and promote the Co-op’s identity and presence within the store and in the community. To develop and implement strategies for increasing membership, member/owner cohesiveness and participation. To administer all member benefits and programs and promote education related to co-op Ends, values, and principles.
Status: Reports to General Manager| Supervises Marketing + Outreach Volunteers| 15-20 hours per week.
Responsibilities:
Marketing:
Create and implement an annual marketing plan and calendar that reflects the Co-ops’ Ends and is derived from the multi year plan with guidance from the General Manager.
Serve as managing editor of the co-op’s e-newsletter (supply content, copy edit content, ensure timely publication, etc).
Maintain and enhance the Co-op’s online presence, social media, website, and listings on online directories (keeping content current, news, events, Sales, Owner Deals, local producers, seasonal offerings, etc.)
In conjunction with the management team, design and manage Co-op brand, including all signage, displays and merchandising.
Create graphic pieces for marketing purposes including social, web, print, and in-store (advertisements, event posters, coupons, brochures, producer profiles, etc) in keeping with established brand guidelines.
Design and ensure timely printing of logo merchandise ( t-shirts, hats, bags, etc.)
Design and ensure timely publication of Annual Report and support the GM with the production of the Ends report as requested.
Develop networks with other cooperatives and credit unions, and work to expand the role of cooperatives in general.
Develop, write, and publish press releases as needed, with guidance from the General Manager.
Member-Ownership Support:
Plan and promote semi-annual ownership + equity drives in partnership with GM and Operations Manager.
Manage and maintain materials for new joins.
Plan and promote bi-monthly Owner Appreciation Day.
Manage member–owner communications (support staff training about ownership, member orientations, member-owner concerns and questions, design and distribute Annual Report).
Develop and maintain the Co-ops Shop South Philly Business Partnership Program, identifying and onboarding new values-aligned, locally-owned businesses to the program.
Support communication between member-owners and Board (serve on Membership committees, attend Membership meetings, and support forums and focus groups as appropriate).
Coordinate outreach and events volunteers, oversee their performance and communication.
Generate reports as requested on key indicators of membership, including new members, percentage of sales to members, level of member investment, working member participation, and others.
Create, implement and assess member owner surveys, events and opportunities for member participation in the co-op.
Ensure timely and effective communication with regard to member comments and feedback.
Outreach, Events, + Education:
Develop and carry out education programs on cooperatives and campaigns that promote cooperatives.
Develop and coordinate co-sponsored education programs on food, nutrition, health, wellness, food justice, and sustainability, with the assistance of community partners, in alignment with the co-ops strategic plan.
Coordinate round up at the register, other donations programs, and outreach contributions to the community (identify community partners, respond to requests, allocate resources appropriately).
Support the Co-op's DEI work and represent the Co-op with regard to Diversity and Inclusion within the community. Active participation in the development, implementation and involvement with diversity, inclusion and equality initiatives in the community and at the Co-op.
Organize member-owner events (Annual Meeting, Co-op Month celebration, etc.)
Support election related print and promotional materials.
Organize and manage the Co-op’s presence at public events to promote the Co-op in the community.
Administration + Other:
Foster positive working relations with staff.
Preparing and editing letters, reports, memos, and emails.
Model excellent customer service and communication skills.
Work closely with the General Manager to ensure that all staff are trained effectively in cooperative principles and member-owner system and benefits.
Stay current on trends in organic food industry and marketing.
Attend Management Team meetings, storewide meetings. and other meetings as directed.
Prepare reports as required by the General Manager.
Answer and route phone calls and emails, take and route messages as needed.
Perform other tasks conveyed by the General Manager.
QUALIFICATIONS
Familiarity with cooperatives and with natural foods.
Outstanding written and verbal communication skills.
Demonstrated experience writing and editing a variety of materials including press releases, feature stories, web content and educational materials.
Demonstrated ability to effectively multi-task, including organizational, prioritization, and time management skills.
Excellent customer service skills.
Ability to work closely and collaboratively with others.
Graphic design experience and familiarity with software used for marketing materials.
Ability to work a flexible schedule to meet the needs of the business
The South Philly Food Co-op’s mission is using food as a force for good—at our tables, in our community and for our planet. As a result of everything we do:
AT OUR TABLES
End 1. Our neighbors at all income levels have access to high-quality, healthful food.
End 2. People have access to honest information about the food available at our cooperative, about the cooperative model, and about the food system in general.
End 3. Our employees are empowered, engaged, well-compensated, and representative of our community.
IN OUR COMMUNITY
End 4. Our neighborhood profits from our robust and sustainable economic engine which provides jobs, goods, and services to our member-owners and community.
End 5. Our cooperative is a vibrant community hub where all feel welcome.
End 6. Our community is committed to social and economic justice, and preserving and nurturing the cultural heritages of our neighbors.
End 7. There are active collaborative relationships between the cooperative and a wide variety of organizations in the community including other cooperatives to achieve common goals.
FOR OUR PLANET
End 8. Farmers, producers, and laborers are supported, paid, and treated fairly.
End 9. Our local food system is just and thriving.
Each position requires care, hard work, intention and responsibility. We have high yet reasonable expectations for our workers and understand the connection between the co-op thriving and workers having a good job with fair compensation that affords opportunities for professional development.
Our compensation package includes: wages based on experience, and a competitive benefits package including medical/dental/vision, a store discount, paid time off, professional development, and more.
