AddressDescription & Requirements
ANDERSEN CORPORATION SUMMARY:
We’re focused on bringing more light into people’s lives by helping them create healthier, happier spaces to build memories and do what they love. This applies to our team, too. By celebrating our differences and embracing a positive work-life balance, we are recognized as a Yellow Ribbon company, one of Forbes Magazine’s 2021 “America’s Best Large Employers” and a “Best Employer for Diversity.” As a 2021 Energy Star Partner of the Year, Andersen is also committed to environmental health and sustainability. No matter your role, you’ll have the opportunity to make a difference.
SUMMARY
The Marketing Manager, The Home Depot, leads and develops a high-performing team, while developing strategic and tactical marketing plans to grow our business with The Home Depot supporting homeowner, contractor and pro customer needs. These plans include in-store merchandising, digital marketing, digital experiences, voice of customer, sales and promotion support, content development, and new product/service launches. The Marketing Manager will also influence and manage the Andersen brand across all channel-specific digital properties and in-store marketing elements to maximize and leverage the Andersen brand with The Home Depot.
POSITION RESPONSIBILITIES
- Grow and develop a high performing marketing team to develop and execute marketing plans in support of The Home Depot business.
- Lead the strategy development and execution of the marketing mix, leveraging VOC and Big Box insights to deliver optimal in-store and online customer experiences for multiple audiences (pro and homeowner) to drive business results.
- Lead planning and execution of market-specific product launches, promotions, advertising, and merchandising, digital marketing strategy ranging from social campaigns to site design enhancements and search engine optimization, content creation, new product launch support, internal/external communication management, sales tool management, and engagement program support (Millwork Virtual Apron, Pro Account, Andersen programs). Provide program recaps to evaluate success of THD campaigns/marketing efforts and efficiency of spend.
- Lead Andersen/Home Depot digital strategy including quote and order tools, e-commerce (HomeDepot.com, storm door online parts), website management (AndersenHomeDepot.com, StormDoors.com) and digital marketing (social, retail media, etc.)
- Develop overall showroom strategy for Andersen working with The Home Depot and using that same methodology for independent dealer-channel partners on the Andersen Pro Division for consistency. Lead showroom and display program across channels to create synergies and common processes while also managing supplier-vendor relationship. Manage relationships with other outside marketing vendors including marketing research consultants and visual merchandising companies.
- Leverage/lead industry and competitive research to ensure Andersen is delivering optimal in-store and online customer experience for multiple customer audiences (homeowner, contractor, other pro).
- Develop and execute annual marketing plans and budgets to maximize THD sales, drive traffic, enhance the brand and elevate customer experiences; manage budgets and deliver to plan.
DIRECTION OF OTHERS
- Describe oversight, guidance and/or work direction provided, and type of positions being directed (employees, contractors, etc.) customer
- Directly manages, supports and develops a team of marketing professionals.
- Manages relationships with marketing vendors including display companies, marketing research consultants and visual merchandising companies.
- Exhibits cross-functional collaboration within marketing and channel team
MINIMUM QUALIFICATION AND SKILL REQUIREMENTS
- 4 Year Bachelors Degree
- Minimum 10 years of progressive marketing experience.
- Customer-first mindset.
- Strong technical marketing skills.
- Strong strategic thinking and analytical skills.
- Strong strategic planning skills.
- Demonstrated cross-functional leadership skills.
- Ability to influence and collaborate effectively.
- Strong creative design skills and copy writing experience.
- Exceptional communication and presentation skills.
- Retail marketing and merchandising experience preferred.
- Digital marketing experience in web strategy design, implementation, and developing/managing content across digital properties, including web, social and other owned/paid/THD media channels.
- Creative and collaborative, open to new ideas and offers thoughtful insight to take work to the next level.
- Demonstrated leadership skills with experience in managing a team.
- Demonstrated ability to create, develop and lead a high-performing team.
- Ability to travel up to 25% of the time
CULTURE AND BENEFITS:
“Be Orange. Be You” is how we express our belief that by embracing our differences and empowering you, we’ll be a stronger team able to accomplish what otherwise wouldn’t be possible. This Orange spirit has helped us become the #1 innovative window and door brand* and the one homeowners love the most.** It’s also why we’re committed to supporting you to approach each day with a bright outlook.
Benefits include, and are not limited to:
· Medical/Dental/Vision/Life Insurance
· Health Savings Account contributions
· Paid holidays plus PTO
· 401(k) plan & contributions
· Professional development and tuition reimbursement opportunities
· Charity contributions
· Nationwide career opportunities
We look forward to seeing how your unique skills, background and experiences will inspire our team and help us continue to be the leader we are today.
In 2024, Andersen has set a profit-sharing target of $4,000 per eligible employee, prorated as appropriate. Profit sharing will be paid out in quarterly installments to provide eligible employees with payments throughout the year, with payment amounts tied to quarterly operating profit performance.
Andersen is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, disability, marital status, national origin, citizenship, genetic information, protected veteran status, or any other characteristic protected by law.
Posting City:
Bayport, MN
