Marketing Manager, Marketing Strategy & Initiatives

Our purpose – Opening up a world of opportunity – explains why we exist. Here at HSBC we use our unique expertise, capabilities, breadth and perspectives to open up new kinds of opportunity for our more than 40 million customers. We’re bringing together the people, ideas and capital that nurture progress and growth, helping to create a better world – for our customers, our people, our investors, our communities and the planet we all share.

In this role, you will lead the development and implementation of integrated marketing strategies to support key programs and initiatives. This position is located in the WPB Marketing team and reports to the Head of Marketing Strategy and Initiatives.

As our Marketing Manager, Marketing Strategy & Initiatives you will:

• Understand the key business, client and product objectives within WPB. Act as a key point of contact within Marketing for stakeholders to engage for support on business goals and objectives
• Develop and manage measurable, marketing strategies and programs to support the key business objectives with WPB
• Brief marketing teams on initiatives and determine what support is needed. Collaborate with key stakeholders, including the Customer Segment,
• Distribution, Sales Administration, Compliance and Internal Comms teams to implement plans
• Lead regular, cross-functional working groups to ensure launch dates are met and key deliverables occur on-time
• Work with the Finance, Performance Effectiveness and Analytics teams to develop business cases, targets, offers/incentives, and profitability forecasts. Develop reporting that measures the impact and performance of key initiatives and provide regular performance updates
• Monitor competitive position within applicable client segments and overall industry through ongoing market research, industry studies, and feedback from other business units
• Develop and manage budgets, while ensuring cost control of marketing programs

For this role, HSBC targets a pay range between $78,000.00 and $118,000.00

The final fixed pay offer will depend on the candidate and a number of variables, including but not limited to, role responsibilities, skill set, depth of experience and education, licensing/certification requirements, internal relativity, and specific work location.

At HSBC, our overall goal is to provide a competitive Total Reward Package, with an appropriate mix of fixed pay, and variable pay, as part of an employee’s overall total compensation and benefits. Variable pay generally takes the form of discretionary, annual awards (sometimes referred to as a “bonus”). Additionally, HSBC offers a wide range of competitive and flexible benefits designed to help you improve your health and well-being, finances, and lifestyle.

You´ll likely have the following qualifications to succeed in this role:

• 5+ years Marketing experience with proven record of developing and managing campaigns and marketing programs. Experience in the financial services industry preferred
• Results-oriented with sound analytical and thinking skills, outstanding communication and organizational skills
• Previous responsibilities for budget coordination preferred
• Prior experience managing the development of projects from beginning to end – understanding stakeholder requests, building project plans / work back schedules, engaging cross-functional teams to meet launch timelines and evaluating effectiveness of programs implemented
• Proven ability to work in a team-oriented environment and effectively influence and communicate across various business lines, units and at senior levels within the organization

In compliance with applicable laws, HSBC is committed to employing only those who are authorized to work in the U.S. Applicants must be legally authorized to work in the U.S. as HSBC will not engage in immigration sponsorship for this position.

As an HSBC employee, you will have access to tailored professional development opportunities to ensure you have the right skills for today and tomorrow. We offer a competitive pay and benefits package including a robust Wellness Hub, all in a welcoming, diverse and inclusive work environment. You will be empowered to drive HSBC’s engagement with the communities we serve through an industry-leading volunteerism policy, a generous matching gift program, and a comprehensive program of immersive Sustainability and Climate Change Initiatives. You’ll want to join our Employee Resource Groups as they play a central part in life at HSBC, including the development of our employees and networking inside and outside of HSBC. We value difference. We succeed together. We take responsibility. We get it done. And we want you to help us build the bank of the future!

#wayup

All qualified applicants will receive consideration for employment without regard to age, ancestry, color, race, national origin, ethnicity, disability or medical condition, genetic information, military or veteran service, religion, creed, sex, gender, pregnancy, childbirth, caregiver status, marital status, citizenship or immigration status, sexual orientation, gender identity or expression or any other trait protected by applicable law.