Marketing Manager (Immigration Law Firm)

MRA Law Group, P.A. is a Law Firm based in Fort Lauderdale, Florida and is dedicated exclusively to practicing Immigration Law in the United States. We represent businesses, individuals and families undergoing the U.S. immigration procedures. Our mission is to provide effective solutions to immigration matters and achieve our clients’ success in this difficult and important process.

We are seeking a highly skilled and experienced Marketing Manager to join our team. As the Marketing Manager, you will be responsible for overseeing all marketing aspects of the firm, ensuring strategic planning, implementation, and optimization of marketing efforts. Your role is critical in supporting our firm's growth and maintaining brand visibility and relevance in the market.

Responsibilities:

Strategic Planning:

Develop and implement comprehensive marketing strategies aligned with the firm's business goals.

Conduct market research to identify trends, competitive positioning, and opportunities for growth.

Collaborate with key stakeholders to define target audiences and refine messaging.

Brand Management:

Maintain and enhance the firm's brand identity across all channels and materials.

Ensure consistency in messaging, visual elements, and brand representation.

Oversee the development of marketing collateral, including brochures, presentations, and promotional materials.

Digital Marketing:

Manage the firm's online presence, including website content, social media, and digital advertising.

Develop and implement SEO and SEM strategies to improve online visibility and drive organic traffic.

Analyze and report on key performance indicators (KPIs) to measure the success of digital campaigns.

Content Creation:

Work with legal professionals to create compelling and informative content for various platforms.

Develop a content calendar and coordinate the production of articles, blog posts, whitepapers, and other materials.

Ensure content is aligned with the firm's messaging and compliant with industry regulations.

Event Management:

Plan and execute events, seminars, webinars, and sponsorships to increase brand awareness.

Coordinate logistics, manage invitations, and track the success of events through post-event evaluations.

Establish and maintain relationships with event partners and organizations.

Public Relations:

Manage relationships with media outlets and act as the firm's spokesperson when needed.

Develop and distribute press releases, articles, and other PR materials to enhance the firm's reputation.

Monitor media coverage and respond to inquiries in a timely and strategic manner.

Budget Management:

Develop and manage the marketing budget, ensuring cost-effectiveness and ROI.

Negotiate contracts with vendors, agencies, and suppliers to maximize value for the firm.

Performance Metrics and Key Performance Indicators (KPIs):

Establish and monitor KPIs to evaluate individual and team performance.

Use performance metrics to drive improvements and ensure the achievement of operational goals.

Requirements:

• Bachelor's degree in Marketing, Business Administration, or a related field; advanced degree preferred.
• Proven experience (at least 5 years) in a marketing management role, preferably within the legal or professional services industry.
• Strong understanding of marketing principles, strategies, and best practices.
• Excellent analytical skills with the ability to interpret data and make informed decisions.
• Exceptional communication and interpersonal skills, with the ability to collaborate effectively across teams.
• Demonstrated proficiency in digital marketing platforms, content management systems, and analytics tools.
• Strategic thinker with a results-oriented mindset and a commitment to continuous improvement.
• Ability to thrive in a fast-paced environment and manage multiple projects simultaneously.
• Knowledge of Immigration Law or experience working within the legal field is a plus.

Join our dynamic team and play a crucial role in driving the marketing efforts of MRA Law Group, P.A. while contributing to our mission of delivering outstanding service to our clients in the immigration process.

Apply now to embark on a rewarding career journey with us!

Job Type: Full-time

Pay: $50,000.00 - $80,000.00 per month

Schedule:

• 8 hour shift
• Monday to Friday

Experience:

• Marketing Management: 5 years (Required)
• Social Media Management: 5 years (Required)

Work Location: Remote