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Form of workJob Description
Job Description
At the Hood River Hotel and Campfire Hotel, marketing is about understanding people — and building awareness about how our products/services can satisfy their needs. We’re looking for an experienced and versatile Marketing Manager who is hungry to do this and more. Our ideal candidate has experience developing and executing marketing campaigns while managing day to day tactics and new assigned projects, a multi-tasker! The perfect candidate will be comfortable with day-to-day marketing activities, as well as long-term strategy, thriving with tight deadlines and changing needs. If you are a people-person who loves the rewarding challenge of building a brand and managing social media accounts, then we want to hear from you.
Objectives of this Role
∙ Assist in positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
∙ Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration
- Analyze and assist with customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
- Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
- Partner with email, performance marketing, marketing agencies, PR agencies, strategic partners, and web teams to design, test and evolve lead nurturing tactics.
Daily and Monthly Responsibilities
- Working in partnership with the creative team, develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets
- Conceptualize and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels
- Manage content and updates for customer and internal touch points, following budget guidelines, participating in events, documenting business processes, and providing additional sales support
- Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
- Identify effectiveness and impact of current marketing initiatives with tracking and analysis and optimize accordingly. Also, collect this information from our marketing agency.
- Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets
- Management of all our social media channels for both properties, including adding "Hot" apps, like Tik Tok.
- Management of Revinate Promos and other revenue opportunities within this system
- E-Newsletters for both properties, including but not limited to quarterly emails for sales department as well as special announcement emails.
- New Photo and Video content for both properties (update room photos, property photos, event photos, etc.)
- Organize press image library with all rights free images and create rights free release forms
- Manage the Hood River Hotel & Campfire Hotel Marketing Editorial Content Calendar for e-newsletter, social media and hotel events
- Hotel Event Promotion & Marketing Content for both properties (NYE, Halloween, etc.)
- On site at Hotel events for social media postings and promotion
- Assist in management of cross partner promotions and marketing opportunities, including fine tuning current collaborations with the General managers. (Pfriem, Rumpl, etc.)
- Recaps of successful marketing promotions and projects with the General Managers.
- Work with General Managers to create promotional items for marketing and hotel on site sales (merchandise)
- Sales & Hotel Collateral Development & Updates (brochures, one sheets, graphics, events)
- Website Management & Updates with our website designer
- Maintain and Update events page for onsite events, revenue collection and partner participation and promotion.
- Assist in responses to marketing leads and state opportunities with the General Manager and PR company
Skills and Qualifications
- Experience building complex marketing programs and reporting on the results
- Exposure to digital and direct response marketing
- Excellent verbal communication skills
- Competence as a creative writer with an eye for great emails and landing pages
- Strong project management skills, multitasking, and decision-making skills
- Strong problem-solving ability, including metrics-driven thinking
- Ability to travel as necessary
- Reliable Transportation
- Experience with marketing automation and CRM tools
- graphic design
Education and Experience
Bachelor’s degree in Graphic Design, Marketing, or related field preferred.
Required 2 years in a role that directly relates to marketing, digital design, content creation or other related roles.
