Marketing Manager

Overview

As Marketing Manager for all Roche Bros. banners, you will be responsible for developing and implementing marketing programs crafted to drive awareness of the Roche Bros. brands, acquisition of new customers and retention of current shoppers. You will be a leader on the team and will help shift the organizations utilization of marketing to drive the business.

The right person will have the following qualities:

Influence without Authority: You demonstrate the ability to work with people of various backgrounds, personality traits, across levels and can quickly build trust and relationships to accomplish goals.

Driven and Takes Initiative: You are resourceful and driven to succeed. You overcome obstacles through creative problem-solving and utilizing the resources at your disposal.

Customer-focused Thinking: You are constantly thinking about the customer experience and their needs to develop solutions and create loyalty to the brand.

Leads by Example: You lead by doing and have an upbeat/positive attitude that inspires your colleagues.

Ability to Project Manage and Prioritize: You have strong project management skills and the ability to juggle multiple priorities with positivity and attention to detail.

Innovative + Thinks Outside the Box: You do not simply resort to "what has always been done" but rather look for ways to differentiate the brand and innovate the experience.

Minimum Qualifications

• Bachelor's degree of equivalent
• 7+ years consumer marketing, retail or restaurant industry experience preferred
• Experience across communication channels (e.g. digital, print, in-store communications)
• Thorough understanding of digital marketing including programmatic advertising, paid social, and retargeting
• Experience managing direct and coaching direct reports
• Strategic marketing experience and ability to develop 360° campaigns that engage consumers and address a need
• Experience analyzing campaign results and providing action plans to optimize outcomes
• Excellent organization and project management skills
• Experience managing agencies and budgets
• Experience with Google Analytics platforms
• Excellent presentation skills

Responsibilities

• Partners with VP of Marketing to develop and execute integrated marketing initiatives to deliver high impact programs and drive sales, including leveraging vendor partnerships and coop spending
• Owns marketing calendar and cycle planning with cross functional partners
• Analyze KPIs on an ongoing basis to guide messaging and media strategies to ensure campaigns are maximizing performance and hitting goals.
• Review channel and campaign performance, reporting on and highlighting insights, trends and opportunities for continuous improvement.
• Partners with associate marketing manager on leading social media, media planning and buying to include, paid social ads, OTT, ecommerce, etc.
• Works closely with Merchandising & Buying team, Store Operations and IT to develop impact and sales driving programs that accomplish margin goals
• Partner with marketing, ecommerce and IT teams to ensure ongoing development of loyalty/VIP programs
• Leverage research and insight to help map customer journeys and shopping segmentations
• Enhances the brand position in the market, ensuring integrated brand message and delivery
• Lead community management and reputation management discipline to build out best in class program,
• Effectively manages the marketing budget planning and forecasting for associated responsibilities
• Evaluates opportunities to strengthen existing department and sub-brands and categories
• Manages agency partners & marketing services partners in marketing initiatives (eg. Creative & media agency, PR, promotions, events, community)
• Identify marketing opportunities from analyzing market trends, competitor reviews, sales data etc.
• Act as a Brand steward and leader within the organization
• Manage and mentor associate marketing manager

Physical Demands: (per work day)

Physical Demands

Frequency

Climbing, balancing, crawling, and smelling.

0% (N) Never

Carrying and lifting up to 25 lbs, pushing and pulling up to 50 lbs, bending, kneeling, crouching, feeling, and reaching at waste/overhead.

1-33% (O) Occasionally

Walking or standing on a tile, concrete floor, and carpet, along with handling.

34-66% (F) Frequently

Sitting, talking, seeing, and hearing.

67-100% (C) Continuously

Safety Risk Factors

Frequency

Loud noise, slippery or cluttered floor surface, hazardous equipment (mechanical moving parts), contact with sharp objects or skin irritants, toxic exposure (see material data safety sheets), nuisance dust, fumes, and sprays, and hazardous cleaning solutions.

0% (N) Never

Twisting of the back and neck.

1-33% (O) Occasionally

Machines, tools, and equipment utilized:
All office equipment including: personal computer, company network, copy machines, printers, fax machines, VOIP system, and paging systems.

Repetitive Action:
The continuous movement of the entire body.

Working Conditions: Working environment is inside.

Important Disclaimer Notice

The job duties, elements, responsibilities, skills, functions, experience, educational factors, and requirements listed in this job description are representative only and are not exhaustive lists of the tasks that an associate may be required to perform. While this is intended to be an accurate reflection of the current job, Roche Bros. reserves the right the revise the job description at any time and to require associates to perform other tasks as circumstances or conditions of business, competitive considerations, or the work environment change.