Marketing Manager

Description:

This Marketing Manager will coordinate and develop marketing policies, programs, and campaigns. Responsibilities include writing blogs, social media posting/strategy, email campaigns, website content, distributing leads, etc. This is a full-time salary opportunity (NO C2C) and is on-site in Greensboro Monday through Friday. Candidates must live in or around the triad (No Relocation Package Included)

Gathers and analyzes information to identify new markets and customers, demand for products and services, and efficacy of existing marketing campaigns and strategies.

· Conducts market research, sales forecasting, and strategic planning to assess and ensure the sale and profitability of products.

· Conducts pricing research and analysis to ensure competitive product and service pricing.

· Maintains knowledge of trends and developments in the market; identifies needs for new products and services and makes recommendations to leadership.

· Analyzes and evaluates financial aspects of product development.

· Collaborates in the development of new products.

· Composes, develops, evaluates, and conducts training on marketing activities, strategies, and policies.

· Collaborates, participates in and coordinates promotional activities or trade shows.

· Negotiates contracts for services needed to execute a marketing strategy.

· Performs other duties as assigned.

Skills:

Hubspot, Digital marketing, Marketing campaign, Email marketing, Google Analytics

Top Skills Details:

Hubspot, Digital marketing, Marketing campaign, Email marketing, Google Analytics

Additional Skills & Qualifications:

· Bachelor’s degree in marketing or a related field required

· Proven working experience in marketing, within the Events and Custom Branding industry is a plus

· Experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns

· Experience in optimizing landing pages and user funnels

· Experience with A/B and multivariate experiments

· Solid knowledge of website CMS (Drupal) and marketing analytics tools (e.g., Google Analytics, HubSpot, SEM Rush, MOZ, etc.)

· Working knowledge of ad-serving tools

· Experience in setting up and optimizing PPC campaigns on all major search engines

· Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate

Personal Attributes include:

· Self-starter

· Takes initiative

· Strong analytical ability

· Attention to detail

· Excellent writing skills

· Organized

· Works well in a fast-paced environment

· Meets deadlines

· Can manage multiple projects at one time

Experience Level:

Intermediate Level

We're partners in transformation. We help clients activate ideas and solutions to take advantage of a new world of opportunity. We are a team of 80,000 strong, working with over 6,000 clients, including 80% of the Fortune 500, across North America, Europe and Asia. As an industry leader in Full-Stack Technology Services, Talent Services, and real-world application, we work with progressive leaders to drive change. That's the power of true partnership. TEKsystems is an Allegis Group company.

The company is an equal opportunity employer and will consider all applications without regards to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.