Description
Kelvin Group is adding a Marketing Manager to our team! The Marketing Manager will report to the Director of Marketing, and will be responsible for:
- Collaborate with internal teams to gather relevant content and transform into engaging and impactful materials for social media, collateral, presentations, email blasts, case studies, and more
- Maintain a high standard of content quality and consistency across all marketing channels
- Maintain company-wide social media calendar, ensuring timely and relevant posts across platforms
- Execute social media campaigns to enhance online visibility and engage with target audiences, customers, vendors, etc.
- Monitor and manage membership for industry associations
- Ensure timely renewals and maintain positive relationships with relevant organizations
- Lead digital marketing initiatives, including SEO, SEM, and social media campaigns, to increase online visibility and generate leads.
- Monitor and analyze campaign performance using analytics tools
- Collaborate with the Sales Operations Specialist and business unit sales leaders to conduct a thorough analysis of website traffic to derive valuable insights into user behavior, engagement patterns, and other pertinent metrics
- Undertake graphic design work for collateral, advertisements, and other marketing materials
- Ensure all designs align with brand guidelines and project a cohesive brand image
- Assist in planning and coordinating logistics for tradeshows and events
- Contribute to the development of marketing materials for event promotions
- Work closely with various departments to obtain and post content on company intranet
- Ensure that internal communications are aligned with overall marketing strategies
- Regularly communicate with business unit sales leaders to identify messaging for business unit specific marketing initiatives
- Work with various Kelvin departments to maintain brand consistency and compliance with brand guidelines
- Assist in the creation of employee and customer surveys to gather valuable feedback for continuous improvement
- Collaborate with the Fleet department on the design of company vehicles
- Work with printer vendors to execute printed materials in line with the brand
- Collaborate with Sales Operations Specialist to ensure seamless data flow from CRM to marketing automation platform
Skills, Knowledge and Expertise
- Bachelor's degree in Marketing, Business, or a related field
- Minimum 5 years of experience in Marketing related role
- Proven experience in marketing with a focus on content creation, social media management, and digital marketing
- Strong graphic design skills using tools in the Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Experience working with Hub Spot, Canva, SharePoint, and Wordpress preferred
- Excellent organizational and project management skills
- Strong communication and collaboration abilities
Benefits
Check out these industry leading benefits:
- Healthcare (medical, dental, vision, prescription drugs)
- Health Reimbursement Arrangement (shared cost deductible)
- Flexible Spending Account
- Dependent Care Account
- Accident Insurance
- Life Insurance
- AD&D Insurance
- Short/Long Term Disability
- Employer matched 401(k) savings plan
- Paid vacation time
- Paid sick time
- Generous paid holiday schedule
About Kelvin Group
Our hiring process
Stage 1: Applied
Stage 2: Review
Stage 3: Phone Interview
Stage 4: Virtual Interview
Stage 5: On Site Interview
Stage 6: Hired