Marketing Lead Specialist: Convergehealth Marketing

Are you a marketing professional who is unafraid to think differently, always thinks strategically, and keeps current on the latest health care trends? Are you a team player who can creatively build campaigns tied to business objectives? Do you see yourself as a strong, driven collaborator who is looking to take your skills to the next level? We are seeking a passionate and experienced professional to join our ConvergeHEALTH Marketing team to design and execute integrated narratives, messaging platforms, and marketing campaigns that relentlessly build demand for our Brand. The ideal candidate will have prior experience in health care marketing to payors and providers, along with marketing experience in brand, technology and product marketing and/or B2B professional services, with the ability to drive and manage a robust marketing program of Consulting-wide narratives and value propositions across our external and internal networks. If this is you, hit the "apply now" button!
Work You'll Do:
The Marketing Lead Specialist will work with the ConvergeHEALTH marketing team to develop and execute the strategic marketing plan, with a focus on bringing creative and innovative approaches to the campaigns. In this role, your responsibilities will include:

• Strategic Marketing Planning: Support ConvergeHEALTH Market Strategist in developing and executing integrated go-to-market messages and campaign plans that serve ConvergeHEALTH and are aligned to our master Brand
• Campaign Development and Implementation: Executing against market strategy and messaging/narrative deployment through high impact marketing campaigns that use new and innovative marketing techniques such as lead generation, lead nurturing, digital and social media marketing
• Market Sensing & Research: Identify research needs, execute research studies and projects, and analyze research in order to stay current on market trends, competitive activity, Consulting priorities, and identify opportunities
• Facilitate the Client Journey: Including strategic input and oversight of all content and activations that support the strategic marketing plan in capturing client attention, including (but not limited to) narrative messaging and visual identity, website pages, social media postings, blogs, sales enablement material, event experience and copy, while looking across channels to ensure consistency in messaging, tone and client experience. Exhibiting flexibility, adaptability and level of comfort with ambiguity and fluid priorities
• Thoughtware Execution and Commercialization: Facilitating go-to-market launch and promotion
• Event Support: Leading the charge on pre, during and post event activities, including ROI capture
• Data and Analytics: Developing data-driven reports that tell a compelling story against clearly defined KPIs, while articulating clearly defined and actionable recommendations against results
• Stakeholder & Agency Collaboration and Management: Working across multiple teams including the business leaders, internal and external communications, analyst relations, alliances and Deloitte's Marketing Excellence and Creative teams.

Required Qualifications:

• 5-8+ years of related experience in marketing, with a focus on business marketing strategy and planning
• Understanding of integrated marketing communications strategies and tactics and how they come together to provide measurable results
• Understanding of brand management and product portfolio strategy
• Experience in marketing with a life sciences and/ or health care company
• Familiarity and demonstrable skill with market research, analytics, and synthesis into a story with actionable output
• Strong project management skills, with attention to detail and excellent follow-through skills
• Bachelor's Degree in Marketing, Communications, English or related business field
• Limited immigration sponsorship may be available.
• Ability to travel 10%, on average, based on the work you do and the clients and industries/sectors you serve

Recruiting for this role ends on April 13th, 2024..
Preferred Qualifications:

• Experience in life sciences and/or health care focused services and solutions
• Previous experience in a professional services environment
• Advanced degree
• Team-oriented approach with ability to take initiative, prioritize and simultaneously manage multiple projects and tasks while meeting client expectations and deadlines
• Outstanding interpersonal, written, verbal and presentation skills
• Polished executive presence and professional client service manner
• Demonstrated ability to be collaborative and interact with all levels of management
• Microsoft Office skills (e.g., Word, Excel, PowerPoint, Outlook); familiarity with integrating various technologies to support marketing efforts

The wage range for this role takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs. The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. At Deloitte, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is $80,400-$148,000.
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