Marketing Lead

Opportunity - Not a telecommute position

Are you a disruptor? Come join a team that is passionate about making cybersecurity suck less!  Cybersecurity regulation and compliance can be overwhelming.  Come help us reduce the burden of cybersecurity and make the world a better place.

About Beacon Cloud Solutions, Inc.:

At BCS, we are at the forefront of cybersecurity innovation, providing cybersecurity data management support services and developing cutting-edge cybersecurity software products. Catering to the Federal Government and Department of Defense sectors, we pride ourselves on our commitment to excellence, ethical practices, and groundbreaking solutions. Our core values – Work Hard, Do The Next Right Thing, Act In Good Faith, Discover & Reduce Burden, and Take Risks & Innovate – are the pillars of our corporate culture.
Ask yourself a few questions first before applying: Do you enjoy a variety of work and the opportunity to create and define how things should be done? Do you often create original perspectives and commentary for the world around you? Do you have strong opinions on silly things like sliders and Point Break the musical? Do you pop out of parties and enjoy obscure I Love Lucy references? If you answered yes to any of these, you might be lying to yourself, but if you’re not, then apply away.

Role Overview:

We are seeking a dynamic and strategic Marketing Lead to spearhead our marketing efforts, focusing primarily on our cybersecurity software product. This role is perfect for a marketing professional who thrives in fast-paced environments and is passionate about making a significant impact in the cybersecurity and defense sectors.

Key Responsibilities:

• Develop and execute innovative marketing strategies to increase brand awareness in the cybersecurity space
• Own the growth marketing strategy and execution to hit annual revenue goals & KPIs
• Lead demand generation as a primary focus of this role
• Implement innovative digital marketing strategies to enhance online presence and engagement
• Create access to “walled gardens” of users and leads through creative channels, business development and other means in conjunction with outside sales team
• Manage content creation, ensuring it aligns with our brand’s voice and cybersecurity focus
• Lead generation and relationship building within the government and defense sectors
• Manage and create compelling MARCOM and MARTECH initiatives
• Collaborate closely with Product Owners to align marketing strategies with product development
• Utilize Pylon User Story Mapping to effectively understand and address client needs
• Build and manage processes and workflows for the creation, editing and publishing of content and marketing campaigns.
• Ideation, execution, and management of content marketing, SEM/PPC, PR and traditional advertising campaigns 
• Build the team: manage current freelance & contract marketers (SEOs, PPC experts, writers, social media, videographers, etc.) and source and hire as needed

 What We Expect:

• Ability to build and lead the marketing functional area within BCS, embodying the “BCS Way”
• Proven and visible marketing professional with experience across a dynamic range of mediums and channels: SEO, SEM, PR and digital outreach, content marketing, social media, email marketing, marketing automation and lead nurturing among others
• Thorough knowledge of search ranking and optimization factors and key algorithm updates and experience with data-driven SEO analysis and optimization.
• Proficiency in digital marketing, with the ability to leverage various online platforms for maximum impact
• Experience creating content for the web across several disciplines (text, design, video, etc.) and media (blogging, guides, whitepapers, research, infographics, podcasts, etc.) preferred
• Creativity in content management, delivering compelling messages that resonate with our audience
• Strategic thinking aligned with our short-term and long-term vision
• Effective management of the marketing budget and development of growth strategies
• A leader who can inspire and motivate the marketing team to achieve excellence
• Driven by creative intuition but able to gut check and course-correct with data, as well as report results and optimize using data.

Performance Metrics:

• Effectiveness in generating qualified leads
• Analytical skills in assessing marketing campaign success and ROI
• Innovative approaches in campaign development and execution

Qualifications:

• Scrappy, yet refined self-starter
• Able to think and build with scale in mind
• Proven experience in marketing, preferably in the cybersecurity or defense sectors
• Able to build and execute campaigns across digital and traditional channels as an individual contributor and as a manager of creatives (contractors)
• Strong leadership and strategic planning abilities
• Excellent communication and collaboration skills
• Familiarity with MARCOM and MARTECH
• Must be local to San Diego, CA area

What We Offer:

• A collaborative and innovative work environment
• Opportunities for professional growth and leadership
• Competitive salary and benefits package
• Commitment to work/life balance and employee well-being

Application Process:

Interested candidates should submit their resume and a cover letter outlining their suitability for the role. Please include examples of previous marketing campaigns or strategies you have led.

 

We welcome applications from all qualified individuals.

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