Marketing & Engagement Lead

Marketing & Engagement Lead

Department of Alumni Relations
Job #535650
First Review Date: Thursday, March 21, 2024

Open Until Filled

At Cal Poly Humboldt, bold hearts and open minds shape the future.

Founded in 1913, Cal Poly Humboldt began as a small college for teachers. Today Humboldt has grown into a comprehensive university with rigorous science and liberal arts programs. Designated a polytechnic in 2022, Cal Poly Humboldt provides hands-on, impactful educational opportunities that lead to meaningful, measurable outcomes for the individual, for the state, and the world.

Cal Poly Humboldt is proud to have nearly 6,000 students of all backgrounds spread across 61 majors, 13 graduate programs, and 4 credential programs - all of whom contribute passion and creativity within their fields and set the stage for a future grounded in equity and sustainability. Hands-on learning, inspired teaching, ground-breaking research, and thought-provoking creative activity happen daily at Humboldt.

Cal Poly Humboldt is a Hispanic-Serving Institution that strives to foster an inclusive and equitable community to support our students of diverse backgrounds. We are committed to achieving the goals of equal opportunity and endeavors to employ faculty and staff of the highest quality committed to working in a multicultural and multiracial community that reflects the diversity of the state.

Finding a better future is a task for the bold and open, the down-to-earth and visionary. Cal Poly Humboldt strives to cultivate these qualities in leaders, innovators, and scholars in every field.

(Job #535650) Public Affairs/Communications Specialist II, Marketing & Engagement Lead, Hiring Range: $3,949 - $7,143 monthly. This is a full-time, benefited, exempt, 12-month pay plan permanent position with a one-year probationary period in Alumni Relations. This position comes with a premium benefits package that includes outstanding vacation, medical, dental, and vision plans, life insurance, voluntary pre-tax health and dependent care reimbursement accounts, a fee waiver education program, membership in the California Public Employees Retirement System (PERS), and 14 paid holidays per year. Additional benefits information can be found at https://hraps.humboldt.edu/employee-benefits.

Position Summary:

Under the general direction of the Assistant Director of Alumni Relations, this position is responsible for marketing and coordinating constituent engagement programs for the University. This includes developing communications content, overseeing and creating social media content, updating websites, and creating other marketing material, often in collaboration with in-house designers. It also includes the execution of local and out-of-area constituent engagement events. The Marketing & Engagement Lead works to increase the reach and quality of engagement, with the goal of expanding financial and other support for the University.

Key Responsibilities:

Marketing and Outreach - 35%

• Develop content and activities that help constituents understand Cal Poly Humboldt accomplishments and priorities, with the goal of inspiring their participation in strengthening the University. This includes, but is not limited to, mass email communications, membership benefits, targeted programming communications and storytelling of alumni accomplishments.
• Create marketing campaigns that relate to specific Forever Humboldt programming and communications collateral.
• Plan and maintain an active Forever Humboldt social media presence and collaborate with the official Cal Poly Humboldt social media coordinator.
• Interact with the appropriate media outlets regarding Forever Humboldt events and programs.

Constituent Engagement and Events - 25%

• Serve as a representative of Cal Poly Humboldt at local and out-of-area events.
• Coordinate and implement constituent engagement programs.
• Plan and execute of constituent engagement events, including local and out-of-area events.
• Coordinate the work of volunteers and follow up with volunteer appreciation efforts.

Planning and Strategy - 20%

• Plan and implement longer term and tactical plans to achieve the broader strategic goals of Forever Humboldt.
• Create reports related to events, campaigns, customer service, evaluations, and correspondence.
• Collect and upload data into the Advancement CRM and pull relevant reports from it.

Constituent Relationships - 10%

• Provide excellent customer service to Humboldt constituents and campus units including campus management.
• Support alumni groups, campus departments, and campus special events as needed.
• Process paperwork, follow university policies & procedures, and complete office tasks as necessary to maintain campus connections.

Other Duties as Assigned - 10%

Knowledge, Skills, and Abilities Associated with this Position Include:

• Demonstrated understanding of marketing fundamentals, and a demonstrated ability to develop engaging content for marketing purposes.
• Ability to anticipate, analyze and propose solutions to issues and challenges.
• Strong knowledge of applicable software packages, including word processing and spreadsheets, specifically Excel. 
• Ability to work independently and cooperatively in a fast-paced, results-oriented environment.
• Ability to multi-task and manage projects with different deadlines.
• Ability to appropriately handle sensitive and confidential information.
• Ability to coordinate with event support staff in a manner that creates a positive environment.
• Ability to maintain confidentiality and exercise good judgment.
• Ability to maintain a high level of customer service at all times, even when handling a high volume of work.
• Ability to build and manage more sophisticated relationships including ability to maintain a positive attitude and ability to work in a team setting.
• Exceptional interpersonal skills, including strong, public speaking, listening and interpretive skills.
• Ability to analyze and select pertinent facts and integrate them into communication vehicles.
• Strong interpersonal skills to develop and maintain relationships within the university and community and with the media.
• Strong writing and editing skills to quickly produce clear and concise standard documents for internal and external publication.
• Demonstrated success working with teams, working with individuals from diverse backgrounds, and in representing an organization in interactions with individuals and groups.
• Thorough knowledge of web communication techniques, vehicles, and formats. Ability to effectively use web technology to achieve communication goals.
• Working knowledge of copyright and other applicable laws pertaining to publications and the media.

Minimum Qualifications:

1. Entry to the first level within this classification requires knowledge of the fundamentals of public affairs and/or media relations, and/or some exposure to marketing and marketing research. This background normally is obtained through a college degree, which includes relevant coursework in the field, and
2. Up to two years of related professional or technical experience. In addition, strong written and verbal communication skills with a solid foundation in grammar, spelling, and the composition of various communication vehicles are essential to initial entry to this classification.

Preferred Qualifications:

• Experience coordinating events or marketing programs.

• Bachelor's degree in a related field.
• Equivalent to four years of experience working in marketing, public relations, or event planning.
• Experience with utilizing social media on behalf of an organization.

Application Procedure: To apply, qualified candidates must electronically submit the following materials by clicking the Apply Now button:

• Letter of Interest
• Resume or Curriculum Vitae
• Contact information for at least three professional references

Application Deadline: The deadline to submit application materials for first review is Thursday, March 21, 2024. This position is open until filled.

Any inquiries about this recruitment can be directed to careers@humboldt.edu or Cal Poly Humboldt's Human Resources Office at (707) 826-3626.

We acknowledge that Cal Poly Humboldt is located on the unceded lands of the Wiyot people, where they have resided from time immemorial. We encourage all to gain a deeper understanding of their history and thriving culture. As an expression of our gratitude we are genuinely committed to developing trusting, reciprocal, and long lasting partnerships with the Wiyot people as well as all of our neighboring tribes. Cal Poly Humboldt was the first campus in the California State University system to offer a stand-alone major in Native American Studies.

Cal Poly Humboldt is committed to enriching its educational environment and its culture through the diversity of its staff, faculty, and administration. Persons with interest and experience in helping organizations set and achieve goals relative to diversity and inclusion are especially encouraged to apply.

Working in the state of California is a condition of employment for this position. Even if part or all of an employee's assignment can be performed remotely, the employee must maintain a permanent residence in the state of California. The employee must be able to accept on-campus work assignment, as assigned, and come to campus when needed.

CSU strongly recommends that all individuals who access any in-person program or activity (on- or off-campus) operated or controlled by the University follow COVID-19 vaccine recommendations adopted by the U.S Centers for Disease Control and Prevention (CDC) and the California Department of Public Health (CDPH) applicable to their age, medical condition, and other relevant indications and comply with other safety measure established by each campus. The systemwide policy can be found at CSU Vaccination Policy and any questions you have may be submitted to hr@humboldt.edu.

Cal Poly Humboldt hires only individuals lawfully authorized to work in the United States. This position may be considered a "Campus Security Authority", pursuant to the Clery Act, and is required to comply with the requirements set forth in CSU Executive Order 1107 a condition of employment.

CAL POLY HUMBOLDT IS NOT A SPONSORING AGENCY FOR STAFF OR MANAGEMENT POSITIONS (e.g. H1-B VISAS)

Evidence of required degree(s), certification(s), or license(s) is required prior to the appointment date. Satisfactory completion of a background check (including a criminal records check, employment verification, and education verification) is required for employment. Cal Poly Humboldt will issue a contingent offer of employment to the selected candidate, which may be rescinded if the background check reveals disqualifying information, and/or if it is discovered that the candidate knowingly withheld or falsified information.  Certain positions may also require a credit check, motor vehicle report, and/or fingerprinting through Live Scan service. Failure to satisfactorily complete or adverse findings from a background check may affect the employment status of candidates or continued employment of current CSU employees who are being considered for the position.

Cal Poly Humboldt is committed to achieving the goals of equal opportunity and endeavors to employ faculty and staff of the highest quality reflecting the ethnic and cultural diversity of the state. Additional information about Cal Poly Humboldt can be found at www.humboldt.edu.

Cal Poly Humboldt is a Title IX/Affirmative Action/Equal Opportunity employer. We consider qualified applicants for employment without regard to race, religion, color, national origin, ancestry, age, sex, gender, gender identity, gender expression, sexual orientation, genetic information, medical condition, disability, marital status, protected veteran status, or any other legally protected status.  Mandated Reporting: This position may be considered a "mandated reporter" under the California Child Abuse and Neglect Reporting Act and is required to comply with the requirements set forth in CSU Executive Order 1083 as a condition of employment.

Additionally, all CSU staff and faculty receive training annually on their obligations in responding to and reporting incidents of sexual harassment and sexual violence. You will be notified by email when you are required to take this mandated training.

Class Code: 0800
Publication Date: March 6, 2024