Address
Form of workMarketing Director, Love Nature Global
Silver Spring, MD, USA Washington, DC, USA Req #282
Thursday, November 16, 2023
TELLING CAPTIVATING STORIES TO AUDIENCES EVERYWHERE
Blue Ant Media is a privately held, international production studio and rights business and channel operator. The company's studio creates and distributes a premium slate of programming, in all content genres, for streaming and broadcasting platforms around the world. Blue Ant Media also operates free streaming and pay TV channels under several media brands internationally, including Love Nature, Cottage Life, Smithsonian Channel Canada, BBC Earth Canada, HauntTV, Homeful, Drag Race Universe, Total Crime, HistoryTime and Love Pets. Blue Ant Media is headquartered in Toronto, with six international offices in Los Angeles, New York, Singapore, London, Washington and Sydney. blueantmedia.comTwitterInstagramLinkedIn
Our productions and media brands are a product of our employees who are passionate experts in all of these areas. They are fanatical about creating outstanding content and experiences; and enthusiastic about delivering it on new and evolving platforms.
We actively seek out people who embody our core values: optimism, creativity, entrepreneurism, agility and integrity. We attract creative talents who are optimistic about the evolving future of content and who take pride in seeing opportunity where others see challenges. We encourage employees to think like small business owners by taking ownership on projects and giving them the flexibility to take risks and embrace an evolving media landscape. Our team members excel at collaborating with internal and external partners and our culture fosters sharing ideas and treating all people with respect.
Marketing Director, Love Nature Global (Washington D.C)
Love Nature is on the hunt for a Marketing visionary to set the strategy for our premium natural history content brand.
If you're passionate about our planet - from celebrating its majestic animals to spending time in its beautiful landscapes - and you fancy yourself an innovative thinker, strategic planner, and a relentless advocate for cost-effective marketing solutions, then this role is tailor-made for you! Come join us on our quest to make Love Nature a household name on a global scale.
What You'll Be Doing...
- Develop and execute innovative consumer and B2B marketing strategies to drive brand recognition and viewer engagement on a global scale
- Collaborate closely with cross-functional teams to set priorities and ensure brand consistency and alignment with our global ambitions
- Work with Creative Manager on the development of compelling creative content and advertising campaigns that resonate with diverse audiences, spanning different cultures and regions
- Develop strategies to unify all digital media touchpoints into one cohesive brand story
- Find and leverage strategic partnership opportunities with like minded brands
- Maximize opportunities with platform partners and local affiliates that are specific to their unique territories
- Collaborate with our regional marketing teams to build the brand and grow targeted market share
- Leverage data-driven television insights to refine marketing approaches that maximize the impact of limited resources
- Stay ahead of industry trends and competitor activities to identify opportunities for growth and differentiation
- Motivate and inspire a high-performing team that shares our vision and passion
- Ad-hoc duties as required
What You'll Bring...
- You must have network/broadcast experience working for a global broadcaster
- You have had at least five (5) years experience in the television entertainment marketing space, with a clear understanding of the nuances between the Linear/FAST/OTT/AVOD/SVOD ecosystems
- You have been at the helm of some awesome global marketing campaigns; leading teams through the ideation and execution process from start to finish.
- You have a revenue generating mindset. Supporting an ad sales team is something you've done, or at the very least, sounds very exciting!
- You have planned, executed and optimized social media marketing campaigns
- You can inspire and recognize great advertising (i.e., you understand the difference between on-air promos and social media content)
- You've been complimented on your brief writing skills and know how to effectively communicate with a creative team
- You possess excellent cross-departmental communication, collaboration and leadership skills
- You have a proven track record of being proactive and taking strategic advantage of marketing opportunities (but you'd never say "that was my idea")
At Blue Ant Media, we believe promoting equity, diversity, and inclusion is everyone's responsibility. We can all contribute. As a global media company, we recognize our platform and opportunity to influence change and promote a more inclusive world. We know what we create, distribute, and produce is better with a diverse workforce. In recruiting for our teams, we encourage applications from individuals of all backgrounds (who are eligible to work in Canada) and welcome the unique contributions each person brings.
If you have most of the qualifications listed in our posting, but are not sure whether to proceed with your application, we still encourage you to apply. We thank all candidates for their interest in Blue Ant Media and we will reach out to those candidates that are under consideration. If you are contacted for an interview and require an accommodation at any time during the recruitment process, please email our Human Resources team at HR@blueantmedia.com.
- Pay Type Salary
Apply Now
