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SalaryJob Purpose
Marketing Director - New Business Innovations
Honda’s New Business / Innovation organization has an opening for a Marketing Director. The innovation lab is designed to develop new and unique business ventures for Honda. The specific position will be supporting and is tasked with developing and launching a new business venture in the digital / App marketplace.
Job Purpose
The Director of Marketing will create and execute strategy of monthly active user acquisition growth, product demand generation, and active user retention for our digital marketplace app. The Director of Marketing leads an in-house team responsible for executing the venture’s overall marketing and advertising strategy. Responsible for all campaigns for awareness creation, promotion, event management, and the monitoring of all marketing & ad performance metrics; both digital and/or traditional. This position is responsible for building and evolving the product’s brand identity.
The Head of Marketing will serve as the external facing leader for the business venture, interacting with and leading communications at events, in social media and with news media.
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Key Accountabilities
Key Accountabilities
- Strategic GTM marketing planning and communications – represent growth marketing voice with GMs, Product and Tech teams to define and execute on road map.
- Digital Marketing & media – Lead team responsible for all marketing efforts in GTM and sustain efforts. Includes video, SEO, SEM strategy, paid social, plus all audience targeting initiatives. Lead the website development and maintenance, and full oversight of CRM integration and retargeting optimization. Leverage other media channels, if needed.
- Building the Brand – Define the plan to create and scale the brand identity for our platform/app. Push the boundaries of creative development and strategic planning to achieve the plan including responsibility for A/B testing, user experience and target audience persona definitions.
- Event Management – Be the point of contact of all event planning for the venture. Lead internal/external outreach events hitting key KPIs.
- Social Media/Community Management – Day-to-day oversight of social accounts and engagement.
- Admin – KPI’s, PDCA, and budget oversight.
Qualifications, Experience, and Skills
Qualifications, Experience, and Skills
- Bachelors in Business, Advertising, Marketing, Communications, or related degree
- 10+ years of overall marketing experience
- 5+ years of work experience executing and/or leading at-scale performance marketing programs for digital agencies or client marketing organizations.
- 5+ years of experience leading a marketing team
- Extensive experience with social media platforms / media buying and planning
- Automotive industry experience preferred.
- Experience managing 3rd party advertising agencies and create in-house best practices.
- Experience with self-serve media buying.
- Experience working with incentives and offers.
- Ability to implement marketing strategies.
- Microsoft Office (Teams, OneNote, Word, Excel, PowerPoint, Outlook)
- Jira, Confluence, Scrum, agile experience preferred.
- Proven CPC, CPM and CPA digital media planning and buying experience.
- Strong focus on customer acquisition, managing performance marketing channels (e.g., Search, Programmatic, Social, Affiliate, Email, conversion rate optimization, etc.) and/or CLM (e.g., managing customer data, segmentation, and driving personalization of owned channels)
- Ability to interface with all levels of management and senior leaders.
- Confident, self-starter and motivated
- Excellent communication, written, verbal, analytical, and presentation skills.
- Demonstrated aptitude for analytics.
- Effective management of multiple projects, and requests
Benefits and Total Rewards
Benefits and Total Rewards
What differentiates Honda and makes us an employer of choice?
What differentiates Honda and makes us an employer of choice?
Total Rewards:
- Competitive Base Salary: $134,500 - $209,500 (Pay will be based on several variables that include, but not limited to, geographic location, work experience, education, etc.)
- Annual Bonus
- Manager Lease Car Program (No Cost - Car, Maintenance, and Insurance included)
- Industry leading Benefit Plans (Medical, Dental, Vision, Rx)
- Paid time off, including vacation, paid holidays, sick time, personal days.
- 401K Plan with company match + additional contribution
- Relocation assistance
Career Growth:
- Advancement opportunities
- Career mobility
- Education reimbursement for continued learning
- Training and Development programs
Additional Offerings:
- Wellbeing program
- Community service and engagement programs
- Product programs
- Free drinks onsite
Working Conditions
- Onsite / Hybrid options
- Located on the Torrance campus.
- Start Up approach.
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Honda is an equal opportunity employer and considers qualified applicants for employment without regard to race, color, creed, religion, national origin, sex, sexual orientation, gender identity and expression, age, disability, veteran status, or any other protected factor.
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