Marketing Director

At Labelmaster, we are way more than labels.
We help both small and large businesses take the complexity out of moving and shipping hazardous materials to make the world a safer place. What are hazardous materials? They are things you deal with every day, like lithium batteries in cars and in computers, paints, varnishes, air bags, chemicals and more. And if they are shipped incorrectly, they can cause a lot of damage.
How do we help the world become safer? We sell and manufacturer new and innovative products, develop technology and consult for every industry – such as manufacturing, healthcare, automotive, transportation, food and beverages and other businesses. While not too many people know about dangerous goods, we think it is really cool and we think you might have fun with us as we re-invent our ourselves and expand into new markets.
And that is where this role comes in.
As our Marketing Director, you will play an integral role within our Company planning, developing and executing integrated brand and product marketing campaigns that deliver revenue and/or social outcomes. Reporting to the Vice President of Marketing, Product Management and Analytics, you will not only lead a small team of marketing professionals but also interact with advertising agencies as well as our internal teams of Product Management, Analytics, Sales, Customer Service and more.
We need a passionate marketing professional who has endless ideas and is willing to roll up their sleeves to work strategically and tactically. This position is ideal for someone who is ready to have fun, wants to make a difference working in a mid-sized Company and desires to evolve leading company and product brands within the hazmat/DG logistics industry.
Essential Functions & Accountabilities
Marketing Strategy

• Define and plan integrated brand and content campaigns that drive engagement and business outcomes
• Define and plan product-specific campaigns, focusing on engagement and revenue objective
• Collaborate with Sales, Customer Success, Analytics and Product Management teams to drive leads and engagement
• Leverages data to make decisions and drive positive results
• Collaborate with the executive team to set marketing goals and KPIs, and regularly report on performance, making data-driven recommendations for optimization.
• Create and manage the marketing budget, ensuring efficient allocation of resources to achieve business objectives.
• Build and nurture partnerships and collaborations with relevant industry influencers, organizations, and media outlets.

Marketing Tactical Execution

• Defines, plans, executes integrated marketing campaigns – including PPC/SEO, social, email, print, events and other initiatives
• Proficient in digital marketing, CRM, GA, marketing automation and other platforms

Team Leader

• Lead, mentor, and inspire a cross-functional team of creative, social media, and digital marketing professionals, fostering a collaborative and innovative work environment.
• Stay current with industry trends and best practices to identify growth opportunities and drive continuous improvement.
• Monitor and analyze market trends, competitive landscape, and customer feedback to identify opportunities and threats, adjusting strategies accordingly.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field or equivalent experience.
• MBA or advanced degree a plus.
• Proven experience in a senior marketing leadership role, preferably in e-commerce, logistics or regulated industry.
• Proficiency in digital marketing strategies, including SEO, SEM, email marketing, social media, and online advertising.
• Excellent leadership and team management skills, with the ability to inspire and develop a high-performing team.
• Strategic thinker with the ability to translate business objectives into effective marketing strategies and plans.
• Exceptional analytical skills, with a focus on data-driven decision-making and performance measurement.
• Creative mindset with a passion for innovation and staying ahead of industry trends.

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EEO Employer – Veterans and IWD are strongly encouraged to apply

Labelmaster is proud to be an Equal Employment Opportunity Employer and we are committed to the concept and practice of equal opportunity and affirmative action in all aspects of employment. It is our intent to comply with our duty to provide reasonable accommodations for qualified employees and applicants as required by law. All requests for accommodations should be made in writing to Jay Hollins by emailing jhollins@labelmaster.com.

Pay Transparency Policy Statement - The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information.

Acknowledgements & Consent

American Labelmark Company (ALC) will not consider your application for employment unless you read and sign the following. I acknowledge that any employment offer is:

Solely for at-will employment and I understand that this means that either ALC or I may terminate my employment at any time for any or for no reason. This understanding cannot be altered by anyone unless it is in writing and signed by the President of ALC; and

Conditional on the satisfactory result of any drug and/or alcohol, medical examinations, other tests, educational requirements, educational verification, satisfactory references, and other obligations ALC may require. I agree to sign and execute the following form included with this application packet: Consent to Drug and Alcohol Testing.

I affirm that the information I have provided in seeking employment with ALC (including this application form and any accompanying documents such as my resume) is correct and that any false or misleading information, including omissions may result in my not being hired or, if already hired, in my dismissal.

I have no obligation to any former employer or to any other person that would prevent me from fully performing my duties to American Labelmark Company(ALC). I am not subject to any outstanding agreement or restrictive covenant inconsistent with the terms of ALC employment. Should I fail to disclose the existence of a third party obligation, whether enforceable or not, for cause.

I authorize investigation and verification of the information I provide in this and other documents relating to my application for employment. I authorize, now and in the future, all persons, companies, schools, former employers, credit bureaus and law enforcement agencies to provide ALC with information about me and I release each of the above from any liability for doing so now and in the future. I also authorize ALC, now and in the future, to provide information about me to conduct the investigation and verification process. I understand the public websites may be reviewed to gather information for this application and I release ALC from any liability for doing so.

If I am hired, I will completely read and remain familiar with ALC's Employee Handbook and other policies as issued or amended. Please direct any questions to Human Resources at 800-358-6200 x2300

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