Address
Form of work All the benefits and perks you need for you and your family:
- Benefits from Day One
- Paid Days Off from Day One
- Whole Person Wellbeing Resources
- Career Development
Our promise to you:
Joining AdventHealth is about being part of something bigger. It's about belonging to a community that believes in the wholeness of each person, and serves to uplift others in body, mind and spirit. AdventHealth is a place where you can thrive professionally, and grow spiritually, by Extending the Healing Ministry of Christ. Where you will be valued for who you are and the unique experiences you bring to our purpose-minded team. All while understanding that together we are even better.
Schedule: Full Time Days
Location: 40100 US Hwy 27, Davenport, FL 33837
The community you'll be caring for: AdventHealth Heart of Florida
The Director of Marketing position serves as a leader and collaborator with responsibility for the creation and execution of strategic, integrated marketing campaigns that build brand awareness, grow consumer brand preference, and increase volumes and market share for the West Florida Division. The position collaborates with corporate, division and hospital marketing team members to create and execute marketing initiatives for key division service lines. The position requires a strategic, hands-on relationship builder with an analytical mindset and the reputation for getting things done.
The Director of Marketing develops consumer volume-driving strategy to grow volumes and build consumer loyalty through various communication vehicles such as advertising, social media and paid media and works collaboratively to align with hospital marketing efforts, communications, growth strategy, physician relations and business development. Directs advertising strategies and tactics to competitively differentiate, build market preference and grow market share through the hospital's branded services and measure KPI's including ROMI. Ensures advertising strategies are implemented within specified budgets and timeframes.
The value you'll bring to the team:
• Develops and executes strategic marketing plans and budgets to meet established branding, volume, market share and service line goals. Develops plans to meet goals with return on investment tracking mechanisms to ensure success.
• Establishes metrics and performance tracking of all marketing brand and growth initiatives. Reviews ROI monthly/quarterly with C-suite team and Division AVP of Marketing and Brand Strategy. Oversees subsequent market plan adjustments.
• Develops and manages the marketing operational budget to maximize market performance
• Oversees and collaborates on brand messaging, design and creative execution through various communication vehicles such as print, television, direct mail, outdoor, radio, digital media platforms, collateral and special events. Manages advertising and media placement for local market working collaboratively with the division marketing team.
• Ability to implement market research projects related to market, brand, key service lines and support for strategy development. Works closely with market research team on market analysis and reporting to support overall marketing strategy development.
• Ensures the hospital's digital strategy and lead-generating activities are executed. Provides oversight of all digital projects including: website content management, landing page development and execution, social media strategy and interaction, display and PPC advertising, search engine optimization and all associated tracking and performance metrics. Actively collaborates with corporate call center and digital teams on implementation.
• Serves as the hospital leader in knowledge of marketing competitive landscape. Maintains a strong working knowledge of competitors, new physicians in the market, advertising, consumer loyalty programs, technology, and overall market dynamics. Communicates to leadership on a regular basis and makes recommendations on strategic and tactical changes as a result of the information.
• Ability to plan, direct, and implement community-based and partner events while identifying strategic relationships that help build the AdventHealth brand.
• Actively collaborates with Corporate and Division Marketing teams.
• Manages special assignments as needed. May represent the hospital on cross-functional teams and task forces in the hospital, division or AH corporate office.
• May occasionally work, volunteer or represent the company at events held during evenings or weekends.
Qualifications
The expertise and experiences you'll need to succeed :
Minimum qualifications :
• Bachelor's degree in Marketing, Public Relations, Business, Communications, Advertising, Healthcare Administration or related field.
• 8-10 years of experience and proven track record in strategic and integrated marketing communications that includes management of key functions including: strategic marketing and planning, brand strategies, advertising and promotional plans, revenue growth strategies, agency relationships, community partnerships
• Minimum of 5 years of management experience with proven track record of leading and managing a team for results.
• Experience working in a healthcare marketing, advertising agency or strategic and integrated marketing role is required.
- Benefits from Day One
- Paid Days Off from Day One
- Whole Person Wellbeing Resources
- Career Development
Our promise to you:
Joining AdventHealth is about being part of something bigger. It's about belonging to a community that believes in the wholeness of each person, and serves to uplift others in body, mind and spirit. AdventHealth is a place where you can thrive professionally, and grow spiritually, by Extending the Healing Ministry of Christ. Where you will be valued for who you are and the unique experiences you bring to our purpose-minded team. All while understanding that together we are even better.
Schedule: Full Time Days
Location: 40100 US Hwy 27, Davenport, FL 33837
The community you'll be caring for: AdventHealth Heart of Florida
- AdventHealth Heart of Florida is a licensed 193-bed acute care hospital, coupled with outpatient services including imaging, rehab, lab and wound care, that has been serving the community for over 50 years.
- As a part of the AdventHealth network patients will have greater access to a wide range of innovative therapies, new research, leading-edge technology and an extensive team of medical specialists.
- High-quality care that has been recognized by the Joint Commission, the American Heart Association and the American Diabetes Association.
- Located in Davenport, FL., which is close to major destinations, like Busch Gardens, Legoland, and Walt Disney World, without being located in the central hub of tourism.
The Director of Marketing position serves as a leader and collaborator with responsibility for the creation and execution of strategic, integrated marketing campaigns that build brand awareness, grow consumer brand preference, and increase volumes and market share for the West Florida Division. The position collaborates with corporate, division and hospital marketing team members to create and execute marketing initiatives for key division service lines. The position requires a strategic, hands-on relationship builder with an analytical mindset and the reputation for getting things done.
The Director of Marketing develops consumer volume-driving strategy to grow volumes and build consumer loyalty through various communication vehicles such as advertising, social media and paid media and works collaboratively to align with hospital marketing efforts, communications, growth strategy, physician relations and business development. Directs advertising strategies and tactics to competitively differentiate, build market preference and grow market share through the hospital's branded services and measure KPI's including ROMI. Ensures advertising strategies are implemented within specified budgets and timeframes.
The value you'll bring to the team:
• Develops and executes strategic marketing plans and budgets to meet established branding, volume, market share and service line goals. Develops plans to meet goals with return on investment tracking mechanisms to ensure success.
• Establishes metrics and performance tracking of all marketing brand and growth initiatives. Reviews ROI monthly/quarterly with C-suite team and Division AVP of Marketing and Brand Strategy. Oversees subsequent market plan adjustments.
• Develops and manages the marketing operational budget to maximize market performance
• Oversees and collaborates on brand messaging, design and creative execution through various communication vehicles such as print, television, direct mail, outdoor, radio, digital media platforms, collateral and special events. Manages advertising and media placement for local market working collaboratively with the division marketing team.
• Ability to implement market research projects related to market, brand, key service lines and support for strategy development. Works closely with market research team on market analysis and reporting to support overall marketing strategy development.
• Ensures the hospital's digital strategy and lead-generating activities are executed. Provides oversight of all digital projects including: website content management, landing page development and execution, social media strategy and interaction, display and PPC advertising, search engine optimization and all associated tracking and performance metrics. Actively collaborates with corporate call center and digital teams on implementation.
• Serves as the hospital leader in knowledge of marketing competitive landscape. Maintains a strong working knowledge of competitors, new physicians in the market, advertising, consumer loyalty programs, technology, and overall market dynamics. Communicates to leadership on a regular basis and makes recommendations on strategic and tactical changes as a result of the information.
• Ability to plan, direct, and implement community-based and partner events while identifying strategic relationships that help build the AdventHealth brand.
• Actively collaborates with Corporate and Division Marketing teams.
• Manages special assignments as needed. May represent the hospital on cross-functional teams and task forces in the hospital, division or AH corporate office.
• May occasionally work, volunteer or represent the company at events held during evenings or weekends.
Qualifications
The expertise and experiences you'll need to succeed :
Minimum qualifications :
• Bachelor's degree in Marketing, Public Relations, Business, Communications, Advertising, Healthcare Administration or related field.
• 8-10 years of experience and proven track record in strategic and integrated marketing communications that includes management of key functions including: strategic marketing and planning, brand strategies, advertising and promotional plans, revenue growth strategies, agency relationships, community partnerships
• Minimum of 5 years of management experience with proven track record of leading and managing a team for results.
• Experience working in a healthcare marketing, advertising agency or strategic and integrated marketing role is required.
