Marketing Director

Purpose of the Position:

The Marketing Director will oversee, coordinate, and participate in the development of marketing strategies and products for the organization.  This role is responsible for coordinating and developing marketing policies, programs and campaigns with the end goal of increasing the number of opportunities for our team members to create connections.  The Marketing Director will create and distribute positive branding and advertising messages, along with collateral to promote the dealership’s products and services to existing and prospective customers.

This role can be based out of our Iowa Falls or Waverly store and will service both locations.

Key Roles and Responsibilities:

• Develop and implement marketing campaign strategies (branding and advertising)
• Owner of the Marketing Core Process
• Forecast, implement and manage the organization’s marketing budget
• Responsible for the dealership’s Reputation Management
• Manage relationships with marketing vendor partners

Daily Tasks:

• Collaborates with team members to develop branding messages
• Gathers and analyzes information to identify new markets and customers, demand for products and services, and efficacy of existing marketing campaigns and strategies
• Manages the organization’s social media presence and activity
• Works closely with our advertising vendor partners including local as well as 3rd party vendors
• Creates and implements custom campaign strategies based on holidays, seasonal events, special events, and brand promos.
• Develop audio/radio/streaming messaging, scripting and recording as needed
• Supports dealer branding initiatives through community involvement
• Create and oversee implementation of strategies designed to increase reviews on Google, Social Media and 3rd party sites
• Monitors reputation on all 3rd party sites and creating custom responses based on dialog with dealer management
• Brand and page management to include: promotional inventory posts, driving key products, department promos, store promotions/special events, in-store employee events and reputation promos such as positive reviews
• Create in house email content to include: targeted emails, mobile friendly email campaigns, new and used product emails, month end target items still unsold, and sales specials
• Monthly reporting on lead traffic and opportunities to create engagement
• Manage web content to display transparent message from ad channels
• Update specials, banners and monthly offers.
• Troubleshoot website issues and lead distribution
• 3rd party lead providers and vendor management, including re-negotiating 3rd party contracts and setting clear expectations for return on investment
• Submit coop and manage appeals
• SEO management including business target content pages
• Managing SEO reporting and keyword tracking weekly to grow site visibility
• Develop content pages for sales and departmental use
• Manage dashboard to track keywords and phrases, rankings, backlinks and visibility
• Google Business Profile tracking and optimization
• Other duties as assigned  

Physical Requirements:

• Prolonged periods of sitting at a desk and working on a computer
• Must be able to lift 15 pounds at times

Qualifications/Skills:

• Bachelor’s Degree in Marketing, Business or related field.  
• 3+ years experience preferred
• Excellent verbal and written communication skills
• Strong analytical and problem solving skills
• Ability to read and comprehend instructions and information.
• Proficient with Google and related software applications