Marketing Copywriter

Job Type
Full-time
Description
Ag Express Electronics is seeking a seasoned and skilled Marketing Copywriter to join our dynamic team. The ideal candidate is a passionate wordsmith with a proven ability to craft engaging and persuasive content. With a deep understanding of target audiences, this professional values the impact of quality over quantity and possesses the finesse to translate complex ideas into clear and compelling messages. The ideal candidates will have a portfolio that demonstrates high-quality copywriting and imaginative headlines within a variety of advertising campaigns and digital content.
As a valued member of our team at Ag Express Electronics, your role as a Marketing Copywriter encompasses a diverse set of responsibilities that are integral to our brand development and overall success.
Status: Full-Time, Exempt
Location: Flexible hybrid work model, allowing remote and onsite work.
Key Responsibilities:
Content Creation

• Develop and produce compelling written content for various platforms, ensuring alignment with our brand voice and communication goals.
• Craft engaging narratives, articles, and marketing collateral that resonate with our target audience.
• Brainstorm creative themes and provide meticulous editorial reviews for all marketing and communication materials.
• Write, proofread, edit, and execute content for a diverse range of materials, including print and digital advertising, landing pages, direct response, blogs, newsletters, website copy, paid advertisements, and podcast scripts.
• Craft case study stories and data by conducting interviews with customers, gathering internal data, and drafting compelling copy that showcases our success stories.
• Establish and curate a comprehensive bank of research, quotes, and statistics to enhance the quality of content copy.
• Possess an in-depth understanding of our brand identity and consistently craft content that reflects our unique voice and tone across all materials.
• Generate creative concepts, ideas, and writing to enhance brand awareness and voice.

Collaboration and Project Management

• Collaborate closely with the marketing and sales teams to conceptualize and develop innovative marketing and advertising campaigns aligned with campaign goals.
• Embrace end-to-end ownership of projects, ensuring their successful execution and delivery.
• Perform other duties as assigned.

Requirements
Core Competencies

• Creative storyteller and unique content crafter
• Expert in English, both written, oral, and grammatical communication.
• Ability to conceive and execute long-form and short-form content.
• Excellent proof-reading skills.
• Dependable and trustworthy with strong self-discipline.
• Active listener and open communicator.
• Excellent leadership and interpersonal skills.
• Exemplification of Ag Express Electronics' Core Values

Qualifications:

• Bachelor's degree in communication, marketing, or journalism.
• 3+ years' experience as a writer and/or editor in a full-time role at a corporation, agency, or startup.
• Compelling portfolio that demonstrates high-quality copywriting and imaginative headlines within a variety of advertising campaigns and digital content.
• Copywriting and/or email marketing experience with proven results.
• Experience writing email newsletters and automated campaigns.
• Excellent product and industry knowledge.

Benefits:

• Employer-Sponsored Benefits: Medical, Dental, Group Life, Short-Term Disability (STD) with buy-up options
• Voluntary Benefits: Vision, Healthcare and Dependent Care Flexible Spending Account(s) (FSA), Life Insurance
• 401(k): Safe Harbor 401(k) including an annual 3% company contribution and Profit Share funded annually at the discretion of Ag Express Electronics.
• Employee Stock Ownership Plan (ESOP): Contribution funded annually at the discretion of Ag Express Electronics.
• Paid Time Off (PTO)
• Paid Holidays: Holidays which are recognized and observed by Ag Express Electronics
• Flexible Hours: Flexible work hours enable employees to have more control over their work schedules. This may allow for a better work-life balance and increased flexibility.
• Hybrid Work Model: This role offers a flexible hybrid work model, allowing you to work both remotely and onsite. The position requires routine physical presence at our Des Moines, Iowa office.
• Educational Assistance: Supporting our employee development by offering educational assistance. This could involve financial support for employees pursuing further education or professional certifications relevant to their roles.

Ag Express Electronics is an Equal Opportunity employer. We do not discriminate on the basis of race, religion, color, sex, gender, identity, sexual orientation, age, national origin, veteran status, or any other basis covered by appropriate law.