Marketing Coordinator

Established in the Blue Ridge foothills of North Carolina in 1963, Leonard Buildings and Truck Accessories is a manufacturer and distributor whose product lines include storage buildings, cargo and utility trailers, truck covers, truck and van accessories, carports, playhouses, chicken coops, and dog houses. We serve our residential, commercial, fleet, and government customers through our 150+ retail store locations in eighteen states, supported by our corporate offices (in Mount Airy, NC, and Cobden, IL), distribution centers, and strategically located manufacturing facilities.

Job Summary:

The Coordinator, Marketing is located in the Mt. Airy Customer Support Center (CSC), with operations in the U.S., and has overall responsibility for supporting the implementation of marketing campaigns and strategies collaborating with cross-functional teams to ensure that marketing activities are executed seamlessly. This position reports directly to the Director, Marketing and does not have direct reports.

Job Responsibilities:

• Assists in the development and execution of marketing campaigns across various channels, including digital, print, social media, and events.
• Collaborates with the marketing team to ensure that campaign elements align with brand guidelines and messaging.
• Supports the creation and distribution of marketing content, including copywriting, graphic design, and multimedia assets.
• Coordinates with internal teams and external vendors to ensure timely delivery of content pieces.
• Assists in the planning and execution of marketing events, including trade shows, conferences, and product launches.
• Coordinates logistics, materials, and promotional activities for events.
• Contributes to the management of digital marketing channels, including social media, email campaigns, and website content updates.
• Monitors and reports on digital marketing metrics to assess performance and identify areas for improvement.
• Conducts market research to stay informed about industry trends, competitor activities, and customer preferences.
• Summarizes findings and provides actionable insights to the marketing team.
• Provides administrative support to the marketing team, including scheduling meetings, managing calendars, and handling correspondence.
• Maintains organized records of marketing materials, assets, and campaign results.

Other Duties:

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

Competencies (skills, knowledge, and abilities):

• Strong organizational and multitasking skills, with acute attention to detail.
• Excellent written and verbal communication skills.
• Proficient in Microsoft Office applications and familiarity with marketing tools and platforms, including Monday.com and Airtable. Jira and Salesforce Marketing Cloud knowledge is a bonus.
• Enthusiastic and collaborative attitude with a willingness to learn and adapt.

Education/Experience Requirements:

• Bachelor's degree in marketing, business, or a related field.
• 3+ years of experience in marketing coordination or a related role.

Travel:

This position requires approximately 25% travel.

What does Leonard Offer?

• Competitive salary compensation role.
• Competitive benefits package.
• 401K with a company match.
• Paid days off: holiday and vacation.
• Continuous training and growth opportunities to build your career with Leonard.

Physical Requirements:

• Ability to remain in a stationary position 75% of the time.
• Ability to type on a keyboard.
• Ability to hear and talk.
• Ability to move about inside the office to access filing cabinets, office machinery, etc.
• Ability to travel to trade shows or store sites as necessary.
• Ability to operate a computer and other office productivity machinery, such as a calculator, copy machine, and printer.
• Requires close vision for computer work and reviewing correspondence.
• Work is performed in a controlled office, with noise levels within acceptable safety levels, paper dust, etc.

The Company is an Equal Opportunity Employer. It is the policy of the Company to administer employment based solely on an individual’s qualifications, ability, and performance without regard to race, color, religion, gender identity, sex (including pregnancy, lactation, childbirth, or related medical conditions), sexual orientation, age, national origin or ancestry, physical or mental disability, genetic information (including testing and characteristics), veteran status, uniformed service member status, political affiliation, marital status, or any other characteristic protected by federal, state, or local law.