Marketing Coordinator - Healthcare

Inception Fertility is a family of patient-centered, tech-enabled brands that together seek to redefine the fertility patient experience. We believe every great patient experience starts with a great employee experience and strive to provide our staff with everything they need to consistently deliver safe, efficient, and compassionate patient care.
We touch every stage of the fertility life cycle-from egg donations and preservation to fertilization, pharmaceuticals, and even financing-making us well positioned to help patients build families regardless of what their unique journey looks like. Our diverse portfolio also enables us to offer exceptional opportunities for professional growth across several fertility-related specialties.
POSITION SUMMARY:
The Marketing Coordinator is responsible for assisting and implementing marketing initiatives that reflect the company vision, values, brand and strategic strength. The Marketing Coordinator will also be responsible for leading the company's efforts in community events and digital presence. This is a Regional position supporting South Florida.
ESSENTIAL RESPONSIBILITIES:

• Digital
  
  • Website maintenance (edits, fresh content, etc)
  • Lead point of contact in relationship with digital vendors/agencies
  • Content creation
  
  
  • Planning and execution of social content (e.g. Infertility Awareness Week, etc)


• Reputation Management


• Special projects


• Assist with execution of special events e.g. Annual Fertility Symposium (virtual or hybrid event) or appearances at conferences and other marketing opportunities


• Liaise with corporate marketing team, CD and our PR consultant on media opportunities e.g. scheduling, posting, seeking out opportunities

• Assists with the development and implementation of a Marketing Action Plan and Marketing Budget
• Lead point of contact in relationships with local community groups (eg. GOGS, Men Having Babies, various women's societies, etc)
• Assists with defining practice marketing strategies, initiatives, and performance goals
• Establishes a system to monitor effectiveness of marketing, sales, and advertising strategies
• Provides insightful market competition analyses and develops proactive strategies
• Consistently meets objectives outlined by corporate marketing team and corporate sales team
• Assists in the development of marketing materials including advertisements, newsletters, website, annual reports, and other promotional items
• Other duties as needed and/or assigned.
• Some travel required (conference attendance, network marketing strategic meetings)

• Work collaboratively with donor team to review all preliminary donor applications and accept or decline each donor.
• Coordinate and manage college fairs, health fairs, etc.
• Research new donor marketing opportunities in assigned territories.
• Meet with donor teams monthly to review any concerns, needs, and updates.
• Assist Donor Egg Coordinator with:


• Updating all current advertising with new branding
• Researching new advertising opportunities in key target areas
• Coordinating special events (fairs, festivals)
• Establishing relationships with key contacts in target areas
• Executing new marketing campaign both in key target areas

• Bachelor's Degree or higher in marketing or related field.
• Minimum of 3 years' experience with direct to consumer marketing, preferably in the healthcare industry.
• Previous experience in the fertility industry and/or interfacing with OB/GYN's preferred.

• Energetic self-starter, confident in abilities, and able to work with minimal direction.
• Organized, detail oriented, and accurate. Must be able to set and meet deadlines and keep others informed of timetables and data requirements.
• Strong written, verbal, organizational, and interpersonal communication skills with a strong business acumen. Must be able to interact with physicians and staff in a professional manner.
• Requires creativity, innovative and strategic thinking.
• Strong negotiating skills and problem-solving abilities.
• Ability to work independently, and as a member of a team, taking initiative and meeting objectives.

• Proven ability to manage and execute against multiple projects and work efficiently against tight deadlines.

• Advanced skills in Microsoft applications (i.e. PowerPoint, Excel, and Word).
• Excellent leadership qualities.

• FREE employee only coverage option for the medical, dental and vision plans plus FREE basic life insurance, EAP and long-term disability insurance!
• Adoption assistance and fertility benefits
• Maternity and paternity/partner paid leave
• 401k with generous match
• 10 Company-paid holidays
• PTO starting at 18 days/year
• Family member recognition program
• Continuing education/professional development reimbursement and time off
• Family member referral program