Address
Form of workPosition- Part- Time Marketing Coordinator
Facility Name- Sames Auto Arena
Location- Laredo, Texas
POSITION: Part- Time Marketing Coordinator
DEPARTMENT: Marketing
REPORTS TO: Director of Marketing
ASM Global, the leader in events and venue management for public assembly facilities, has an immediate opening for a Part-Time Marketing Coordinator in Laredo, Texas. This individual must be creative and innovative and will be responsible for the administration and direction of the marketing, promotion, advertising, and public relations activities associated with events for Sames Auto Arena. This position will also develop marketing and advertising campaigns for concerts, family shows, civic events, and other events which include placing media and managing digital advertising. This Position will work closely with the director of marketing and arena sales and the marketing manager.
ESSENTIAL DUTIES & RESPONSIBILITIES include the following. Other duties may be assigned.
- Develop and implement integrated event marketing plans including advertising, promotions, and public relations
- Manage development, production, and distribution of promotional and collateral materials to support sales and marketing programs (Adobe, Video Editing, Social Media Platforms & Apps)
- Assist with overseeing the development, management, and implementation of all digital strategies and campaigns, including all social media accounts, websites, electronic newsletters/eblasts, venue marquees, and LED displays
- Assist in creating and managing all digital/social media advertising campaigns based on internal and external requirements to support shows and events
- Takes photographs & videos of events and other facility activities as directed, and maintains a photo database.
- Assist in designing, creating, and distributing electronic newsletters and eblasts, and maintain user/subscriber database
- Creates and supervises marketing plans for events, including all available services: subscriptions, group sales, public relations, media placement, digital campaigns, direct mail, promotional development, non-profit opportunities, traditional and non-traditional
- Communicate with outside advertising on ongoing campaigns.
- Assist with writing and preparing copy for Print/Radio/TV spots
- Implement PR campaigns for events as needed, including pitching and scheduling TV, radio and print interviews and appearances and creating and executing on and off-site PR events
- Provide post-event reports, analysis, and regular status reports on marketing campaigns
- Works within the guidelines outlined in ASM's Management policies
- Assist team members with the concept, development, and delivery of marketing materials
- Assist in brainstorming new innovative ways to market/promote an upcoming show
- Assist with flyer & poster distribution and any other grassroots efforts
- Conduct administrative duties as assigned, which include, but are not limited to, filing, logging, and spreadsheet & database maintenance.
- Assist during events
- Assist and/or complete other project requests for the General Manager and other upper-management team members.
- Performs other duties and participates in special projects as assigned
QUALIFICATIONS
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
SKILLS AND ABILITIES:
Ability to work on multiple tasks at a time
Previous experience (1-2 years) within venue management or event management in Digital Marketing or Public Relations preferred. An equivalent combination of education and experience will be considered.
Professional qualities should include solid business judgment/decision-making ability, delivering on commitments, being able to work and deliver a high quantity of quality results under extreme time and budget pressure, time management skills, and oral/written communication skills, including public speaking ability.
Demonstrable social media and video editing skills with a supporting portfolio
Experience capturing and editing video for social media and other platforms
Experience with social media and its tracking
Ability to listen to input from executives, colleagues, and direct reports and receive comments, suggestions, and critiques open-mindedly.
- Live Entertainment industry knowledge/background preferred.
- A strong creative skillset and eye for visual composition
- Proficiency with required editing tools, including Adobe
- Proficiency with SEO/SEM, and Google Analytics optimization
- Effective time management skills and the ability to meet deadlines
- Must be a "Self-Starter" and can work with limited supervision
- Strong communication skills and the ability to read, write, and understand English & Spanish
EDUCATION AND/OR EXPERIENCE:
- 2 years college
- 2 years’ experience in Marketing, Public Relations or Sales in the entertainment industry, familiarity with similar facility environment, or related field preferred or, equivalent combination of education and experience requirement
PHYSICAL DEMANDS
- The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
- Physical requirements include the ability to operate a keyboard and move around the facility. Must be able to hear and speak to use two-way radio and telephone.
- While performing the duties of this job, the employee is regularly required to move around the facility; stand for long hours during events; talk and hear. This position may require work inside or outside of the building, as needed by events.
Note
The essential responsibilities of this position are described under the headings above. They may be subject to change at any time due to reasonable accommodation or other reasons. Also, this document in no way states or implies that these are the only duties to be performed by the employee occupying this position.
To Apply
Apply at-
Niza Flores
Sames Auto Arena/ ASM Global
6700 Arena Blvd. Laredo, TX 78041
Applicants that need reasonable accommodations to complete the application process may contact (956) 523-6571.
ASM Global is an Equal Opportunity/Affirmative Action employer and encourages Women, Minorities, Individuals with Disabilities, and protected Veterans to apply. VEVRAA Federal Contractor.
