Marketing Coordinator

SUMMARY: Assist Marketing Manager to successfully manage and execute all marketing initiatives, ensuring sales, profit, brand, and overall company objectives are met for all extensions of the company, including Ecommerce, Retail, Wholesale and Corporate department needs. Responsible for organizing, tracking, effectively communicating and executing marketing related activities to ensure all projects get done in a timely manner with maximized performance.

DUTIES AND RESPOSIBILITIES:

• Adhere to and exemplify behaviors aligned with company core values.

• Ho’ohana: We Work with Passion & Purpose

• Pono: We Choose to do What is Right

• Laulima: We Work Together

• Mālama: We Care

• Kuleana: We Take Ownership & Responsibility

• Fosters a sense of teamwork and collaboration among team members by building an employee culture that is aligned with HCC values and operating principles. Ensures all employees are treated consistently, fairly, ethically, and respectfully

• Maintain master marketing calendar and project lists based on launch schedules to ensure all deliverable deadlines are met

• Responsible for marketing inbox: responding to inquiries, filing/organizing

• Assist with press materials: copywriting, compiling and deploying media kits, proofing press releases

• Generate reports and campaign summaries to monitor marketing campaign performance on a scheduled basis by analyzing key metrics to strategically aid in content decision making and monthly reporting

• Work with internal teams and external vendors/media partners to coordinate and traffic marketing deliverables, ensuring high-quality, effective, and timely execution of marketing programs

• Track and manage all creative rotations currently in market to ensure all media channels reflect up to date creatives based on product availability

• Maintains media plans, ensuring all vendor contracts, proof-of-performance (print and digital), invoicing, and proposals are organized and filed for record keeping/reference purposes

• Works closely with Accounting for billing verification and ad/lease requirement tracking

• Maintains Advertising, PR, and Media archives

• Assists with social media giveaways/collaborations

• Acts as a liaison with external business/media partners - assists with scheduling meetings, participates in meetings/presentations, communicates status updates, tracking deliverables and timelines

• Independently coordinate marketing events, including overseeing logistics, managing registrations, coordinating with vendors, creating itineraries, and ordering marketing collateral

• Assists with planning and coordinating the production responsibilities of photoshoots and video shoots, including but not limited to, talent bookings, location paperwork, organizing props needed

• Provides updates and status on projects and communicates any delays or issues in an effective timely manner

• Support the marketing team, staying abreast of and recommending marketing best practices as they pertain to all marketing efforts.

• Assists with Ad Hoc projects and all other duties as assigned.

REQUIREMENTS/QUALIFICATIONS:

• BA/BS Degree, Marketing, Advertising or Communications preferred