Social Media & Marketing Coordinator

Social Media & Marketing Coordinator Job Description 2024

Job Title: Social Media & Marketing Coordinator – The Wedding Ring Shop

Reports to: President/CEO

Status: Full-Time

Hourly Rate: $18-25

Job Summary

Join The Wedding Ring Shop, a locally owned luxury jewelry company, as a dynamic Social Media & Marketing Coordinator. As the Social Media & Marketing Coordinator you will be responsible for executing our Social Media strategy, researching and creating campaigns to appeal to a specific target, and playing a key role in increasing brand awareness, improving marketing efforts, and driving sales revenue through event coordination, innovative marketing strategies, and Social Media management.

If you are ready to be a vital part of our team and make a meaningful impact, we invite you to apply for the position of Social Media & Marketing Coordinator at The Wedding Ring Shop. Join us in delivering excellence in the jewelry industry and playing a key role in taking our brand to new heights.

Qualifications

• Experience in marketing, Social Media and event coordination within the luxury retail or jewelry industry
• Managed outside vendors and agencies and demonstrated success in building positive relationships
• Proficient in graphic design and applications such as Adobe Photoshop
• Ability to use Social Media platforms such as Instagram, Facebook, TikTok, and Pinterest.
• Familiarity with SMS marketing the creation of animated gifs.
• Strong project management skills, attention to detail, and the ability to adapt to changing priorities.
• Excellent organizational and multitasking abilities, with strong written and verbal communication skills.
• Ability to work independently and collaboratively, supporting sales teams with effective tools.
• Demonstrates integrity, honesty, and teamwork.
• Flexibility to adapt to last-minute changes and challenges in a dynamic work environment.
• Authorized to work in the U.S.

Essential Functions

• Event Coordination:
• Manage vendor outreach and collaboration for successful event displays.
• Oversee event setup, including banners, displays, and promotional materials.
• Coordinate with sales and merchandising teams, distributing marketing materials and providing event information.

• Marketing and Advertising:
• Bring The Wedding Ring Shop spirit to life across multiple marketing channels.
• Execute Social Media strategy by researching and creating engaging campaigns.
• Coordinate with agencies for paid social ads, collaborating closely with the CMO on creative strategies.
• Create and distribute compelling content across various Social Media platforms.
• Contribute to growing brand awareness, improving marketing efforts, and increasing sales.

• Vendor Relationships:
• Identify and approach local vendors for collaboration, fostering positive partnerships.
• Collaborate and coordinate with various vendors, including florists, bakers, and event display specialists.
• Establish relationships/networks of industry professionals and influencers.

• Graphic Design Skills:
• Possesses basic proficiency in Photoshop for creating event-related graphics.
• Design various materials, including banners, counter cards, feather flags, SMS gifs, and branded cards.

• Sales Support:
• Develop personalized email templates with engaging elements and effective calls-to-action.
• Produce clean and brand-consistent photos and videos to support the sales team.
• Create SOP documents to support and train team members.

• Preplanning and Organization:
• Plan and execute events 1-3 months in advance, adapting to last-minute changes.
• Utilize organizational tools such as event briefs and Excel sheets for effective planning.

• Social Media Management:
• Plan, implement, and monitor our Social Media strategy.
• Monitor all Social Media content across Instagram, Facebook, Pinterest, TikTok.
• Build and maintain consistency between digital/social and brick-and-mortar marketing efforts.
• Define KPIs specifically for Social Media.
• Track the performance of day-to-day effectiveness and specific campaigns.
• Create graphic design and photography/videography content for marketing campaigns.
• Track customer engagement and SEO to optimize campaign content.

Working Conditions

• Air-conditioned retail and office environment.
• Light to moderate physical effort (lift/carry up to 25 lbs.).
• May be asked to work extended hours for events (in advance).

Schedule

• Work Hours: 40 hours per week.
• Flexibility Requirement: The role may necessitate flexibility to accommodate events and other business situations.

Experience

• Social Media Management: 1 year (Preferred).
• Marketing: 1 year (Preferred).
• Some higher education with a focus on Marketing is preferred.

The Wedding Ring Shop is a locally owned, people company. We let our Core Values guide the way we serve everyone, including each other. Our mission is to help celebrate life’s special moments by providing legendary customer service and offering the largest selection of loose diamonds, wedding, and engagement rings in the state. Our dedication to teamwork and self-improvement has helped us successfully serve our customers for over 30 years and we look forward to continuing that tradition. To learn more about working with us and to apply, visit our careers page.

Job Type: Full-time

Pay: $18.00 - $25.00 per hour

Expected hours: 40 per week

Benefits:

• 401(k)
• Dental insurance
• Employee discount
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift
• Weekends as needed

Experience:

• Social media management: 1 year (Required)

Work Location: In person