Job Description
This position is responsible for developing and delivering key consumer insights to key Customer and Brand Health Experience stakeholders within Marketing and across the broader organization. Manage all phases of qualitative and quantitative primary research including creation of project briefs, vendor selection and management, drafting surveys, moderator’s guides, and screener questionnaires, analysis, and presentation of research findings.
Responsibilities:
- Serves as insights partner across different CX teams across the org, including Customer Marketing, Channels (Care, Retail, Digital VOC), Product, and others
- Evaluate and measure customer experience and satisfaction at different points in the journey to highlight collective opportunities and risks to the organization.
- Uncover and evangelize insights from ongoing customer satisfaction, experience, and deactivation studies to provide actionable recommendations to key internal stakeholders
- Conduct primary research studies (both qualitative and quantitative). This process includes:
- Working closely with internal stakeholders and to assess research needs and impacts
- Creating research briefs/RFPs
- Vendor selection and management – bringing projects in on time and within budget
Minimum Qualifications:
- 3 + years marketing research/consumer insights experience on either vendor or client side
- Thorough knowledge of marketing research methods and best practices, instruments, data sources, and suppliers, and how and where to gather new data
- Expertise in leading research projects independently, from needs assessment through final reporting
- Experience partnering with internal stakeholders and outside vendors/OEM partners in understanding needs and sharing knowledge/insights -including presentations to small and large audiences
- Basic knowledge of Marketing functions/processes, strategic development and business and financial processes
- Proficient in Microsoft Office: Word, Powerpoint, Excel, Outlook
- SPSS and statistical acumen
Desired Qualifications:
- 4 – 6 years direct experience working in one or more of the following industries US wireless (e.g., carrier, OEM, software provider, infrastructure provider, consulting or research firm), consumer electronics or technology, consumer/packaged goods
Education:
- Minimum Required
- Bachelor’s degree required, Master’s degree or higher preferred
Compensation:
The pay rate range above is the base hourly pay range that Aditi Consulting reasonably expects to pay someone for this position (compensation may vary outside of this range depending on several factors, including but not limited to, a candidate’s qualifications, skills, competencies, competencies, experience, location and end client requirements).
Benefits and Ancillaries:
Medical, dental, vision, PTO benefits and ancillaries may be available for eligible Aditi Consulting employees and vary based on the plan options selected by the employee.