Marketing Communications Specialist

**Hybrid role after completing onsite training. 2-3 days/week onsite
This is a full time salaried Marketing Communications Specialist role in the Edina, MN area. Seeking a dynamic and experienced individual to join the Marketing team. As a Marketing Communications Specialist you will play a pivotal role in developing and executing marketing initiatives across various channels. Reporting directly to the Vice President of Sales and Marketing, you will be responsible for content creation, campaign planning, and analytics reporting. We are looking for a candidate with 3-4 years of experience in content creation for both print and digital platforms, with a strong focus on digital initiatives.

Key Responsibilities:

1. Content Creation:

   • Develop engaging content for social media, digital marketing, website optimization, and email marketing.
   • Produce copy for various formats, including blog posts, whitepapers, infographics, emails, press releases, digital ads, and other marketing materials.

2. Reporting & Data Analytics:

   • Monitor and report on analytics using tools such as Salesforce.com, Google Analytics, and Excel.
   • Compile, consolidate, and summarize information for reports and presentations.

3. Campaign Management:

   • Contribute to the planning and execution of marketing campaigns across multiple channels.
   • Collaborate with cross-functional teams for seamless campaign integration.

4. Website Optimization:

   • Manage and execute website content development, SEO/SEM, and ongoing improvement efforts.
   • Utilize analytics to assess website performance against established KPIs and ROI.

5. Collaboration & Teamwork:

   • Work collaboratively with peers, sales teams, engineering, and other departments to support key business initiatives.
   • Establish positive relationships to foster a culture of accountability, respect, and teamwork.

Qualifications:

• Bachelor's degree from a four-year college or university.
• 3-5 years of related experience and/or training; or equivalent combination of education and experience.
• Strong written and verbal communication skills.
• Proficient in platforms such as WordPress, Salesforce, Constant Contact, and Google Analytics.
• Experience with marketing automation processes (Pardot preferred).

Personal Attributes:

• Self-motivated and goal-oriented.
• Strong organizational and multitasking abilities.
• Detail-oriented with excellent decision-making skills.
• Ability to thrive in a dynamic and fast-paced environment.

If you are a creative and results-driven individual with a passion for Marketing Communications, we invite you to apply for this exciting opportunity.