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Form of work
SalaryDevelop and implement authentic, compelling marketing recruitment strategies across all marketing channels to drive awareness, applications and enrollment. Reports to Sr. Director, Marketing Communications in University Communications and Marketing with focus on enrollment management/new student recruitment.
Serve as key contact for development and implementation of recruitment marketing strategies, including digital marketing, email marketing, advertising, etc. Work with internal and external creative teams to develop relevant and compelling creative content for the recruitment of students.
Develop and post social media content and create digital projects to support the Office of Undergraduate Admissions and new student enrollment. Create and implement a social media calendar, in coordination with the Content Marketing Specialist and Social Media Specialist.
Advise college communicators on the development of marketing plans for the purpose of recruiting and yielding students.
Manage the University’s presence on select vendor/third-party platforms/applications, investigate emerging platforms/applications and make recommendations to leadership team. Other marketing-related duties, as needed.
Additional Position Information:
Education:
Requires a relevant bachelor's degree.
Licenses/Certifications/Requirements:
Valid Driver’s License
Experience:
Requires a minimum of 4 years’ experience in marketing and communications. Experience producing promotional materials and creating marketing plans required. Excellent oral and written communication skills, editing skills, organizational skills, and the ability to multitask and respond quickly and professionally to meet deadlines. Knowledge of social media platforms and experience in creating social media content required. Ability to train and counsel others on best practices in marketing. Higher education experience preferred.
Leadership
May be responsible for directing and monitoring the work of student and/or temporary workers.
Physical Requirements:
Job is physically comfortable; individual is normally seated and has discretion about walking, standing, etc. May occasionally lift very lightweight objects.
Working Conditions:
Standard working environment with possible minor inconveniences due to occasional noise. Near continuous use (>70% of the time) of a video display terminal. Some weekend, evening hours, as necessary.
Application Instructions:
In order to be considered for this position, please, complete the online application and attach you cover letter, resume and three professional references with their contact information.
Application Deadline: March 13, 2024
Compensation: The compensation for this position is commensurate with experience.
FLSA Status (exempt/nonexempt):
Union Affiliation (if applicable):
For assistance with your application or attachments, please contact the Human Resources representative listed:
Judy CassermanEmail:
Background Check Statement
The University of Akron is committed to providing a safe environment for all students and employees. The University endeavors to protect the health, welfare and safety of all students, employees and visitors on our campus. As such, all offers of employment with The University of Akron are contingent upon verification of credentials, and satisfactory completion of a criminal background check. Some positions may require additional credit investigation and a pre-employment driving record search.
Non-Discrimination Statement
The University of Akron is an Equal Education and Employment Institution. View our
Non-Discrimination Statement
for more information. Equal Opportunity Employer, including disability/veterans.State of Residence Statement
It is the expectation of the University of Akron that all work performed as an employee of the University will be performed in Ohio.
All About UA
The University of Akron is a vibrant community driven by collaboration, partnership and a steadfast determination to provide opportunity and success to all learners The University of Akron believes diversity is a vital element of an equitable and thriving workplace. A diverse workforce is essential as we strive to create a dynamic academic environment that prepares students to be citizens of the world around them, and as we deepen the value we place on our connection to the Greater Akron community.
We celebrate the power of uniqueness, and the strength that coalesces when unique voices are heard. We seek to empower employees to lead in their colleges, departments, offices and divisions. People of all backgrounds work on our campus every day, and we value the contribution of each individual in their commitment to a better University of Akron.
We welcome candidates who are passionate about shaping and inspiring the next generation of thinkers, experts, artists and leaders. Bound and determined to meet every challenge, we continue to climb, to forge new paths and reach new heights – and we want you to join us. Bring your voice. Bring your uniqueness. Bring you. We are Akron. We rise together.
For more information about The University of Akron or the Akron community please visit our
About UA
page.Benefits
The University of Akron offers a competitive total compensation package comprised of a competitive salary and comprehensive benefits for eligible employees including medical, dental, vision, short and long-term disability, life insurance, and paid leave of absences including time off for illness, vacation, and maternity or paternity leave. In addition, eligible employees and their dependents are provided tuition remission. All staff and eligible non-bargaining unit faculty have the option to request a Flexible Work Arrangement (FWA). The University of Akron participates in state retirement systems and offers alternative retirement options with competitive employer contributions. Optional investment opportunities are available including deferred compensation programs (403(b) and 457(b)). Please visit our
benefits home page
for more information.
