Address
Form of workMARKETING AND COMMUNICATIONS MANAGER (FREELANCE/CONSULTANT)
Beacon Orthopaedics & Sports Medicine, an OrthoAlliance Partner Practice
Department: Marketing
Office Locations: Based in Cincinnati
Responsible To:Director of Marketing and VP of Marketing Director of
Position Summary:
The Marketing and Communications Manager develops and implements the organization's internal and external communications strategy and tactics to drive engagement and awareness, supports various integrated marketing efforts for OrthoAlliance and partner practice needs, and assist with PR/Media, creative and campaigns crossovers. Develops and maintains on and offline content that attracts attention, generates interest via press releases, announcements, blogs, articles, and collaborates with our team to share appropriately. Implements tools to manage content calendar, newsletters, collaborate with vendors, collect and utilize metrics and to enhance traffic and engagement with efforts. Monitors output and needs throughout OrthoAlliance and our partner practices to report on impact and support. Leads communication projects that support and enhance the organization's brand and reputation. Assists team with managing relationships with external creative partners. Assists where can and needed with our outreach and marketing needs and also marketing efforts related to campaigns and projects.
Role will be based out of Cincinnati, with flexibility and a hybrid dynamic once onboarded – and onsite presence for required team meetings/reviews as requested or needed 1-3 times a week.
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Essential Duties and Responsibilities
- Develops and implements OrthoAlliance’s internal and external communications strategy for OrthoAlliance Partner Practices, along with teamwork for producing content.
- Monitors media and public relations, acts on opportunities, and collaborates with team in regards to alignment with internal communications and also marketing campaigns.
- Prepares media content to support our brands in alignment to overall content calendar, PR, and additional media led throughout other team members and practices
- Supports various integrated MARKETING AND campaign efforts by producing content, proper reviews, quotes, performance metrics, and crossover opportunities with web, social media, and occasional outreach or events, and also sponsorships.
- Manages and collaborates with external creative partner to develop PR and media updates, and calendars aligned with organization’s digital marketing strategies.
- Adjusts to needs for PR/media, releases, comms and identifies opportunities and trends.
- Responds to media requests, provides opportunities to amplify awareness of updates internally, engages proactively externally, and aware of any crisis management needs.
- Assists with campaign items as needed with marketing for creative, ideas, calendar management, vendor follow-up’s, and events that we are participating in.
- Engages and supports opportunities with our partnerships, events, and overall outreach.
- Aware of budgetary items related to efforts and presents business cases when needed.
- Assists marketing team as needed through teamwork across OA and practices with other duties as assigned, and support with various marketing campaigns, creative, and outreach as arises alongside our MARKETING AND outreach teams.
Qualifications
- The ability to manage multiple projects and priorities simultaneously and efficiently while meeting deadlines
- Strong organizational and time management skills
- Excellent communication and interpersonal skills
- Strong written and verbal communication skills
- A deep understanding of social media platforms, including their respective strengths and weaknesses (Instagram, Facebook, Tik Tok, LinkedIn, Twitter, etc.)
- Strong storytelling and presentation skills
- Ability to review data and translate into insights
- Strong attention to detail
- Team player, builder, and positive culture cultivator
- The ability to execute tactical and strategic direction with independent judgment
- Proficiency with Microsoft Office, Adobe Creative Suite, and Hubspot
- The ability to develop big ideas and bring them to fruition
- A high level of critical thinking ability and curiosity
- Design fluency coupled with excellent typography and visual design sensibilities
General
- Attend department, clinic or company meetings as required
- Demonstrate sound judgment by taking appropriate actions regarding questionable findings or concerns
- Consistently work in a positive and cooperative manner with fellow staff members.
- Consistently demonstrate ability to respond to changing situations in a flexible manner in order to meet current needs, such as reprioritizing work as necessary.
- Demonstrate knowledge and understanding of all company policies and procedures.
Core Values
- Communication: Verbal and written communications are effective in soliciting and conveying information. Information is clear, concise and timely.
- OrthoAlliance Policies: Consistently adheres to OrthoAlliance Policies and Procedures (i.e.: including but not limited to: appropriate cell phone and computer usage, dress code, etc.). Also follows all OSHA and HIPAA regulations.
- Teamwork: Demonstrates teamwork within department and with company contacts. Allows for flexibility in how work is accomplished. Treats others with respect and dignity.
- Initiative: Takes initiative in routine situations and proceeds when appropriate. Learns new processes, procedures and technology as needed. Makes decisions with integrity.
- Patient Care/Customer Service: Responds to patients and coworkers in a friendly and professional manner. Anticipates patient needs, patients always come first.
- Dependability: Consistent pattern of good attendance and punctuality. Employee can be relied upon to meet work schedule and complete duties.
Education and/or Experience
- A bachelor’s degree or equivalent experience, preferably in marketing, advertising, business, or related field
- 3-5 plus years of experience developing and executing social media and influencer marketing communication strategies and campaigns, healthcare experience preferred
- Experience working with and managing external creative partners and vendors
- Understanding of MARKETING AND expertise with how to properly drive awareness and engagement across various marketing platforms and campaign initiatives
Physical Requirements
- Physical requirements for the position include the ability to frequently hear and communicate orally, see up close and at a distance, read and comprehend, stand, sit, walk, reach, handle, and/or feel objects. Must be able to climb, pull, push and kneel. Maximum unassisted lift = 50 lbs. Average lift 25-50 lbs.
