Marketing Brand Manager

Renew Co. operates customer-friendly ecommerce stores that improve people’s lives with subscriptions to exceptional products that deliver a higher quality of living to our customers. Now we need a top-notch marketing executive that can take our direct response marketing efforts to the next level.

You come to the table with solid marketing experience under your belt. You understand that marketing is part science and part art. You can make key decisions by dissecting spreadsheets full of data but also have battle scars that help you make gut level decisions confidently when information is sparse. You can entertain and educate hundreds of thousands of customers but ultimately understand your job is to build awareness, increase consideration, and turn visitors into customers. You can wield video editing software with the best of them but aren’t afraid to sink your hands into HTML from time to time. You understand the pressure and rewards of managing a multi-million dollar revenue budget and have the ability to walk the fine line between aggressively pursuing your numbers and doing the right thing by the customer.

Core Responsibilities

• Develop clear and compelling product messaging that differentiates our product in the market.
• Design and execute go-to-market strategies and plans to launch new products or features to the market.
• Produce engaging marketing materials, e.g. videos, and images, to support marketing efforts.
• Gather feedback from customers to inform product development and improve customer satisfaction.
• Work closely with the product development team to ensure that customer and market feedback is integrated into product design and development.
• Monitor and analyze product performance, market feedback, and competitive developments to report on product success and identify areas for improvement.
• Develop and adjust pricing strategies to maximize revenue while staying competitive in the market.
• Participate in cross-functional teams that include members from marketing, finance, product development, and customer service to ensure product success.
• Build forecasts & custom reports to track direct response marketing revenue
• Build marketing campaign calendars for 6-12 weeks in advance
• Develop weekly and monthly reporting to communicate advanced KPIs and metrics to C-Suite

The Ideal Candidate

This is a great job, but it’s not for everyone. If the following sounds like you, please apply:

• Has creativity, but understands how to use data to make decisions.
• Values timeliness and deadlines, meeting project deadlines and managing time wisely.
• Values personal improvement, always striving to be better than the best version of themselves.

Minimum Requirements

• Bachelor's degree in Marketing or commiserate marketing experience
• 4+ years of agency or in-house experience with B2C marketing
• 4+ years of agency or in-house experience with brand management or product development
• 4+ years of experience in performance marketing that incorporates consumer behavior, performance metrics, and successful conversion methodology
• Highly developed interpersonal, team building, and relationship management skills
• Exceptional communication skills, written and verbal, to communicate at all levels of the organization
• Background check and drug screen required upon job offer acceptance

A Little About Us

At Renew Co., we build ecommerce stores with great subscription options at their core. We exist to provide our subscribers with products that renew and improve their lives, all with a shopping experience that offers convenience and the ability to automatically renew an order. In short, “We exist to renew you!” is our promise to our customers and our team members.

We’re profitable and growing. Renew Co. started in 1999 as the wildly successful “Magazines.com” where we developed our legendary customer service, expertise at subscriptions, technology, and marketing. Fast forward to the early 2020’s and through multiple natural vitamin and supplement company acquisitions, we pivoted to become the ecommerce company that we are today, now managing multiple brands on a daily basis. We resell products for other brands, and we own proprietary brands sold DTC and via Amazon.

We have one overarching requirement when it comes to joining our team: our Cultural Competencies. These core values are a summary of who we are and who we want to be. If you find yourself nodding your head while reading through them (next section), you’ll probably feel right at home, in which case we can’t wait to hear from you!

Core Values We Actually Live By

While we have an Employee Handbook that spells out a bunch of the specifics of the way we operate (which you’re welcome to review at any time) the way we do things can really be summed up in our Core Values. If you value the following list of things that we value we REALLY need to talk!

Wowzers: We serve our customers beyond a simple “wow” and into “Wowzers!” moments. We want their experience to be great today and even better tomorrow. This requires that we carry a tenacious can-do attitude.

• FOF It: If there is a problem, we find it, own it, and fix it. “FOF-IT” is what we call it. A team resolved to find a way, fixated on finding a solution no matter the odds, is a team that overcomes, innovates, and wins.
• Renew & Grow: It is impossible to be our best without personal, professional, and collective growth. We cannot be satisfied with where we are if we want to reach where we are going so we are committed to RENEW and GROW every team member and every team.
• U1Me2: We put you first and expect you to do the same for everyone around you. It’s a “you first, me second” servant heart attitude that we call U1Me2.
• Do Right: We do the right thing even when no one is looking. When faced with good, better, and best; we choose the best, no matter the cost. We DO RIGHT for our customers, each other, and the business.

Benefits

• Participation in our Renew Co Bonus Plan
• 401K - up to 4% matching; free money adds up quickly
• Medical, Dental, and Vision insurance for you and your family
• Paid time off - PTO accrued on a monthly basis and increasing with length of service
• Paid holidays
• Paid Volunteer Time Off to volunteer with a non-profit [501(c)3] of your choice
• Employee discount - up to 40-50% lower than retail prices, on average
• Short and Long-Term disability
• Complimentary Life Insurance
• Voluntary life Insurance
• Fitness membership discounts with YMCA and Planet Fitness

The Office

Our office location is 4031 Aspen Grove Drive, Suite 370, Franklin, TN 37067. This is an in-person role that requires the employee to work in the office.

Skills

• Data Analytics
• Communication
• Microsoft Excel
• Microsoft Office
• Ecommerce
• Mobile Marketing
• Account Management
• Marketing
• Marketing Strategy
• Digital Marketing
• Email Marketing

Job Type: Full-time

Pay: $80,000.00 - $90,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Employee discount
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Referral program
• Vision insurance

Schedule:

• Day shift
• Monday to Friday

Work Location: In person