Marketing and Sales Director

Our Company

As a trailblazing virtual CPA firm, we specialize in tax preparation, strategy, and planning, with a focus on real estate, small business, and oil & gas investments. Our innovative approach combines the dynamism of modern technology with the expertise of traditional accounting. We have leveraged social media to grow our business including Instagram and TikTok under the account @SnapbackCPA and as we embark on an ambitious growth plan, we are looking for a Marketing Director to lead our marketing efforts and help us achieve our goal revenue goals.

The Role

As our Marketing Director, you will be responsible for developing and executing a comprehensive marketing strategy that aligns with our firm's growth objectives. You will lead and build our marketing team, oversee digital marketing initiatives, content creation, brand management, and client acquisition strategies. This role is perfect for a strategic thinker with a proven track record in driving growth through innovative marketing strategies in the professional services sector.

Job Duties

Social Media Management

• Develop and implement social media strategies.
• Create and schedule regular posts on various platforms (Facebook, Instagram, LinkedIn, etc.).
• Engage with the audience through comments and messages.
• Analyze social media metrics to gauge effectiveness and adjust strategies accordingly.

Content Creation and Videography

• Plan and produce engaging video content for marketing campaigns.
• Edit and optimize videos for different platforms.
• Collaborate with team members to brainstorm content ideas.
• Ensure consistent branding and messaging across all materials.

Lead Generation and Management

• Identify and target potential clients through various channels.
• Develop and implement lead generation strategies.
• Maintain a database of leads and track progress through the sales funnel.

Client Interaction and Lead Closure

• Field inquiries from potential clients via phone, email, or social media.
• Understand client needs and offer suitable services or products.
• Follow up with leads regularly and nurture client relationships.
• Close sales and coordinate with the team to ensure client satisfaction.

Marketing Campaigns and Strategy

• Assist in developing and executing comprehensive marketing campaigns.
• Conduct market research to inform marketing strategies.
• Collaborate with other team members to ensure cohesive branding and messaging.
• Monitor industry trends and competitor activities.

Reporting and Analysis

• Prepare regular reports on Marketing and Sales activities.
• Analyze the effectiveness of campaigns and strategies.
• Provide insights and recommendations for improvement.

Team Collaboration and Communication

• Work closely with other team members to align marketing efforts with overall business goals.
• Participate in team meetings and contribute to creative brainstorming sessions.
• Communicate effectively with team members and external partners.

Administrative Tasks

• Manage marketing materials and inventory.
• Handle administrative duties related to Marketing and Sales efforts.
• Ensure compliance with legal and ethical standards in Marketing and Sales practices.

Job Type: Full-time

Pay: From $60,000.00 per year

Benefits:

• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• Monday to Friday

Travel requirement:

• No travel

Application Question(s):

• Why do you believe that you are the best candidate for this position?

Experience:

• Marketing: 5 years (Required)

Work Location: Remote