This individual will be responsible for crafting engaging digital campaigns to attract and retain guests, leveraging various platforms to maximize reach and visibility. Additionally, they will oversee the sales efforts for small group events and birthday parties, actively seeking out opportunities to drive revenue and enhance guest experiences. The ideal candidate will possess strong communication skills, creative flair, and a passion for delivering exceptional customer service.
Essential Duties and Responsibilities:
- Meeting with the sales and marketing team to discuss digital marketing strategies.
- Designing and implementing online marketing strategies across all digital platforms.
- Managing the resort’s social media platform and web advertising.
- Developing social media strategies.
- Identifying the latest trends and technology within the industry.
- Analyzing site traffic including click navigation, shopping patterns, and purchase conversion.
- Assessing the online user experience and developing strategies to increase NPS.
- Maintaining customer communications with weekly reports, news articles, and industry guides.
- Monitoring and maintaining the media budget.
- Preparing and presenting digital marketing reports.
- Working with the Margaritaville brand to adhere to brand standards
- Sales & detailing of water park birthday parties
- Booking of meetings of 25 people or less without guest rooms
- Participating in sales blitzes
- Assisting with outside sales calls
- Responding to online reviews, including Google, TripAdvisor, and OTAs.
Minimum Qualifications:
- Education or Experience: Bachelor's degree (B. A. / B. S.) from four-year college or university; and four to six years related experience and/or training; or equivalent combination of education and experience
Job Type: Full-time
Pay: $65,000.00 - $85,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Employee discount
- Flexible spending account
- Health insurance
- Life insurance
- Paid time off
- Referral program
- Vision insurance
Schedule:
- 8 hour shift
- Monday to Friday
Work Location: In person